Harness Hashtags for Social Media

Harness Hashtags for Social Media

Ever since the social media boom, hashtags have been across all corners of the internet. Internet browsers, content creators, shoppers and online businesses have all utilised the benefits of hashtags for social media. Correctly using hashtags can make a huge difference to the success of your brand so we’ve put together a complete guide explaining what they are and how they can be used.

What are #hashtags?

Hashtags are a form of categorisation and are used before certain words or phrases to help internet users find specific content. They are metadata tags which are used most prominently on social media platforms such as Twitter, Facebook and Instagram. One of the biggest challenges for social media users and internet browsers, especially in such a fast growing online network, is trying to sift through all of the online content. Hashtags offer a way of searching for specific things by compiling content into categories based on the meta tags used.

Where did hashtags come from?

What we now know is the hashtag used to be a simple symbol that was used for several purposes in the IT and telecoms sector. In the UK it denoted the ‘£’ and has been used primarily in a number of programming languages. It wasn’t until 2007 when technologist, Stowe Boyd was talking about Twitter in an article that the term hashtag was coined. It was during that time when Twitter was pioneering the revolutionary new concept that would forever change social media and digital marketing forever.

Hashtags for social media across different platforms

Since the hashtag boom, more social media platforms adopted the concept in order to help improve their service and help users interact and interconnect more seamlessly. Today, Facebook and Instagram both use hashtag systems in their own way. Instagram allows users to find similar content via the tags that are attached to photos. Facebook utilises hashtags to show trending content and popular posts.

How to use hashtags for social media

Many people don’t realise the potential of the hashtag as a tool but there is actually a skill in using them correctly. The main aim, particularly if you’re using them to promote your content or brand, is to be specific and selective. Make sure that the hashtags you use are specific to your industry or niche so they are targeted towards your selected demographic. Also, be sure to keep your hashtag keywords short and don’t overuse them or your social media post will be too messy and difficult to read.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Instagram Marketing for Success

Instagram Marketing for Success

Social media has become one of the most (if not THE most) effective way to market your business. Most people will now check out your social media channels before contacting your company to do business. It is therefore essential that you are harnessing the power of social media to promote your business, including Instagram marketing.

One of the newest social media platforms on the rise is Instagram. With over 17.2 million users in the UK alone, you actually just must have an Instagram page which markets both you and your business.

What is Instagram?

Instagram is a visual platform that predominantly allows its users to share photos and videos with their followers. In the same way Twitter and Facebook have newsfeeds and profile pages, you’ll see your own posts and posts from the people you follow, within your feed.

You can interact with others by liking, commenting and sharing posts, and you can also tag other users to include them in your posts. Adding your location allows others to see where you are based in relation to them.

What’s The Best Way to use Instagram Marketing?

There’s a whole host of ways you can use Instagram marketing to promote and boost your business. The following are a few basic pointers to get you started:

Consistency is Key!

Consistency is integral to effective Instagram marketing. Aim to have a consistent “look”, design and style to everything you post. Build your business “face” by adopting a consistent tone of voice throughout your writing and bio. This will create an authentic, convincing personality for your brand, that others will get to identify your business by.

Use #Hashtags

Similarly to Twitter, adding hashtags to your posts will make them appear in the search engine of anyone who uses or searches the same tag. For example, writing the hashtag #newbusiness will make your posts (and your whole profile) appear in the search results of anyone searching for the hashtag, even if you aren’t following each other. This is a brilliant way to attract new clients and widen your reach, so get #hashtagging!

Add Links in Your Bio

Many of the people who view your posts are also likely to view your profile and bio too. Make sure you add a link to your website in your profile so people interested in your business can find out more about you and what you have to offer.

Repost Content

Another effective way to market yourself on Instagram is by reposting other people’s content. This allows you to reach further to the followers of the person whose content you’re reposting. This will get you involved in online conversations that can boost your businesses standing and widen your potential customer reach. Just make sure to hashtag #repost so that people don’t think you’re trying to steal their content!

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

The Power of Social Media Recruitment

The Power of Social Media Recruitment

Did you know that 73% of millennials found their last position through social media? Social media is one of the most powerful tools with a mass audience, making it a very lucrative medium for recruiters. Today more and more recruitment agencies are using social media recruitment marketing to reach the best and untapped talent. In addition most Millennials are using social media as an effective channel to find a job.

Take for instance the corporate social media platform, now owned by the Microsoft Corporation, LinkedIn. It’s aim is to bolster corporate connections and interactivity. The platform is popular with employees and job hunters, employers and recruitment agencies. It has success stories, where individuals secure their dream job. So social media recruitment marketing has changed the face of recruitment. In fact, Staff.com recently reported that 92% of companies are also currently using social media when recruiting. And it’s not just LinkedIn making an impact.

So what are the real recruiter benefits of embracing social media recruitment:

Massive Instant Reach

Most social media platforms have a high daily visitor ratio with a higher population millennials. This makes it easier for recruiters and companies to communicate with a targeted or predefined audience. For instance, posting a job advert via a paid Facebook campaign. So by targeting job titles, you increase your chances of reaching the right talent for your position, instantly.

Using Social Media

The average internet user now spends over 2 hours a day on social media. This means essential time spent “liking” and “sharing” posts – spreading information across their own connections.

  • It’s this behaviour that expands the natural reach of a post, so make sure your team get involved!

For example try maximising social media recruitment and allow recruiters to post ads. Meaning the use of exact criteria such as likes, interests, demographics and location means recruiters will target talent, with minimal effort.

Social Media Recruitment Costs

Social media recruitment adds another weapon to the armoury and makes the recruitment advertising process more cost effective as teams rely less on expensive job boards.

Recruiting via Social media also provides wide access to new candidates, cutting down on the time spent head hunting. Therefore the cost of social media recruitment is also relatively lower than other mediums, or even free. So this makes it ideal for recruitment agencies looking to reduce job board dependence and costs.

Social Media Referrals

Engagement on social media platforms is immediate and done right, effortless. Individuals can easily share job vacancies or make referrals with a simple click. With the right strategy, it is easier for recruiters to get access to the right talent and talent networks.

Social Media Control

As a recruitment agency owner or manager, a major concern often is that of control.

  • Your brand is being used in posts and you may not always approve.
  • Consider strategy and internal policies.
  • Ensure that you know how to write a social media policy and implement immediately.
  • Provide the team a structured social media strategy.
  • Seek support from a price sensitive marketing business like Woya Digital.

The recruitment industry is unique in many ways. Having a recruitment marketing and social media partner that understands your sector is key to success.

Woya Digital knows and understands the recruitment sector and recruitment marketing first hand. We appreciate that attracting candidates is essential, yet brand positioning for needs to remain consistent. Find our more about our packages designed for recruitment marketing.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Growing Your Business Through Facebook

Growing Your Business Through Facebook

If your small business sells products or services to consumers, Facebook can be a useful, free marketing tool.

Used correctly, this social media platform is a valuable conduit linking your brand with potential customers and a whole suite of tools to grow your business.

You can use your Facebook page to inform customers of business developments, offers and new products. However, you don’t want to post too often and you’ll need to share links, images and posts that your audience is interested in as well as sales-based stories. Promoting your business too much on a social media platform can lead to customers unfollowing or blocking your business page. It’s a fine balance between using Facebook as a tool to advertise your products and connecting with people.

Businesses can use Facebook Promoted Posts to reach a certain number of users, increasing the post’s reach. The tool allows you to choose your audience, for instance you can set a geographical location, age range or select interests, so you can reach the right type of people at exactly the right time, and not waste any of your valuable advertising budget on irrelevant eyeballs. You’ll be able to choose a budget and Facebook will estimate the number of people you’ll reach, giving you some useful insights into your possible advertising outcome before you commit a penny.

Promoting a post is a great way to attract new customers and draw them to your Facebook page and website. Carefully choose which posts to promote to make this functionality really work for you – fun and informative posts are more likely to increase engagement and drive traffic to your page than a sales pitch.

You also have the option to use Facebook Marketplace Ads. Again, Facebook allows you to target the audience of the advert, with a choice of sophisticated demographic options. The ad you create features in the News Feed sidebar and includes a headline, copy, an image and a website link. The price you pay will vary as the advert works on a bidding process. You can bid either on impressions (the number of times your ad is shown) or clicks.

Facebook contests and promotions are a great way to raise brand awareness too and can get users sharing your updates and expanding your network. Be aware though that there are rules for running a competition on Facebook and you’ll need to use a third party app.

Social media platforms are constantly evolving and trends are always changing. You need to monitor what is working and what your customers are interested in to get the most out of Facebook. Page insights can show you who your customers are, the Adverts Manager dashboard will allow you to see how your ads are performing and using tracked URLs means you can tailor the content you are sharing.

Do:

  • Understand what your audience shares on Facebook – images tend to attract more likes, shares and comments than a simple status update.
  • Engage with your followers – ask questions, share interesting new updates and reply to queries through Facebook.
  • Measure the success of your updates – see what your audience responds to and adjust your social media strategy accordingly.

Don’t:

  • Ignore feedback – Facebook is a useful tool for gathering feedback and customer opinions, make sure you take them on board.
  • Be slow to respond – people expect quick responses when it comes to social media so make sure your response times are appropriate.

Only post updates about your business – you need to keep your audience interested so post news updates, funny videos, pictures and views throughout the day that aren’t directly related to your business.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Launching & Promoting Your Business With Social Media Marketing

Launching & Promoting Your Business With Social Media Marketing

Starting and promoting your business and getting your name out there can be a difficult and daunting process…

…but the good news is that the modern world of social media means you can reach a wide audience with a few clicks of the mouse, a good dollop of creativity and little more than a mobile phone or a tablet.

By asking yourself some key questions in promoting your business and following our top social media tips you can build up a social media following in no time – allowing you to promote your business and reach out to customers on platforms that suit them.

  1. Decide which sites you’ll use

The first thing you need to consider is what platforms you will be using. Your choice will be dictated to a large extent by your target audience. If you’re a B2B service or product and want to talk to professionals about things related to their work, you might not gain much attention on Instagram but starting a LinkedIn discussion could draw your customers’ eye to your expertise. Likewise, a business that creates unique and personalised homewares will be better suited to a visual social media platform such as Pinterest or Instagram than LinkedIn.

  1. Establish your company voice

As you’re going to be creating a lot of content, you need to think about the tone of voice you will use on social media. This should reflect your brand and be appropriate for the medium. If you’re a fun, lively brand aimed at young people then a less formal approach can make your business seem stylish and approachable. However, if you’re a business selling security solutions for instance, you’ll want to project a professional image – the language you use will need to reflect this.

If several people are going to be updating your social media accounts, it’s a good idea to draw up some guideline so that all of the updates are written in the same tone and style. Even if there is only one person controlling the platforms this can still be a useful practice to ensure continuity.

  1. Make your posts count

Follow these three tips to get you started on promoting your business through social media platforms:

  • Social media users will be turned off if every update is a sales post with the aim of promoting your business. You need to link to valuable content that your audience will enjoy and find interesting too – they’re more likely to share this content so you’ll reach a bigger audience as well. This is called content curation.
  • Social media is a great way to create a two-way dialogue with your customers so don’t just post updates – ask questions, respond to enquiries and share interesting news.
  • Show off your expertise. If there’s a news story or viral video on the internet that’s related to your business, comment on it.
  1. Review

Finally, continue to monitor the success of your social media engagements. Review whether you’re reaching the right audience, see what they are responding to and keep an eye out for new trends and platforms. Social media is always evolving and so should your social media strategy.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.