Businesses (especially smaller ones) have to do whatever they can to get their name heard, and with the internet providing everyone the opportunity to carve out their own little space online, it can often be difficult to stand out from the crowd.
When targeting customers or potential customers in a specific geographic area, local citations can be key to a business ranking highly on Google maps. A small focus on SEO(Search Engine Optimisation) can boost your profile on Google and help you feature higher than your competitors.
What is a Local Citation
A ‘local citation’ isn’t a Google term, but instead refers to a really basic form of marketing on the internet. It is simply an instance of your business’ NAP (that is: business Name, Address and Phone number) appearing online – be that on your website or on others. This may be in business directories, press articles, advertiser sites or reviews of your firm.
How does a Local Citation benefit a Local Business
Aside from it being a small ad boost, every time someone sees your information; a local citation helps reiterate to Google (and therefore Google Maps) that you are a leader in your area and that you are a genuine business. Google’s algorithms are well developed to identify spam and disingenuous entries and so good, organic reach through local citations is an easy way for it to understand proper local businesses.
What are the Elements of a Local Citation
The three main elements of a local citation are your NAP: business Name, Address and Phone number. The key is to keep them entirely consistent throughout all citations online – any differentiator will break the link between the citation and it relating directly to your business. It may be worth considering therefore if you have a ‘Ltd’ in your name or a space/unusual capitalisation/sub-brands, that you instead revert to one shorter name for your public-facing communications to avoid any confusion.
Other elements that may be included in citations (but aren’t imperative) include e-mail addresses and links to social media profiles. Where you can, keep the names of such profiles consistent and ensure you refer to yourself in the same way across all of your marketing.
Why Local Citations Matter
Local citations are the best way for Google’s automated algorithms to understand who you are and where you are; and that you’re genuine! The internet is full of bots and false entries, and citations are genuine reviews to show you’re not one of them. Citations alone are responsible for about 10% of Google’s decision in who to rank where on Maps, and with 76% of visitors accessing local results and then visiting one of the businesses featured within 24hrs, it’s a no-brainer that it’s an area of your online presence worth investing in!
Search marketing, SEO or search engine optimisation helps websites to rank well in Google and other search engines. At Woya Digital we are specialists in small business growth through digital marketing, including Local SEO services. We make SEO services affordable for small businesses through our pay monthly marketing packages, with no upfront investment. Find out more about how we can support your business growth!
We seem to have entered an age where everyone blames their social media, web content or marketing related failures on ‘algorithms’; even if perhaps that’s not really the case. In an attempt to stop internet users scapegoating their tech updates, Google yesterday, for the second time announced a broad core algorithm update in advance of it actually happening and impacting on websites. What does a Google update actually mean for your business and web presence? Read on ….
What is a Google Broad Core Algorithm Update?
‘Broad core algorithm updates’ aren’t specifically aimed at combatting any one issue, but rather at improving Google’s overall systems efficiency. These updates can take anything from a few hours to a few days to roll out across all content online. Whilst there’s no set schedule for these updates to take place, they do usually happen every few months. This means that what can be considered ‘Google friendly’ content changes frequently.
What happens when a Google Update is implemented?
The effects of algorithm updates vary depending on exactly what work has been done ‘behind the scenes’. The most notable impact is usually a change in the search rankings of content; so you may find your pages suddenly rank considerably higher or lower than they did before. This happens as Google reassesses all of its content to better align it and list it out.
For businesses who rely heavily on organic search for traffic to their websites and resulting sales, any change in SEO situation can have devastating effects if not managed adequately. It’s important, therefore, to work on your website optimisation regularly.
What should I do about a Google Broad Core Algorithm Update?
Monitor the situation when it comes to your SEO. Any pages that have dropped in the rankings aren’t necessarily being penalised for poor content but may just sit differently alongside new criteria standards. Regardless, action should be taken after each update to ensure that your rankings are able to recover. No one set action will guarantee full recovery but doing nothing will almost definitely inhibit any chances of it – even if another update is just around the corner!
When creating new content, it’s important for it to remain as relevant and current as possible. It is this, and not necessarily stuffing pages with keywords and links, that will help the content stay well ranked. Seek advice from SEO experts and work with them at each update, staying mindful that the approach to take will need to differ every time, dependent on what changes have been implemented.
How soon can SEO action taken recover a site from a Google Brand Core Algorithm Update?
There’s a common misconception that any remedial action taken won’t take effect until the next algorithm update is run. That’s not true: any recovery should be noticeable the next time that an automated ‘crawler’ (a bot that scans the site’s content to judge its fit amongst other pages and analyse where it should sit in the search rankings) scans it. This happens periodically and doesn’t wait for further updates. This means that rapid recovery is achievable, if effective action is taken quickly.
At Woya Digital we are constantly work to ensure that our clients website SEO is optimised and brought in line with constant security and Google updates. Take advantage of our awesome Instant FREE SEO Site Audit Report which we’ll send you to highlight all the things that can be improved on your website, and to optimise your website SEO ranking.
Local SEO is simply the most effective way to promote your business online where you are based. It provides promotion exactly at the right time; when a local customer is looking to buy your product or services.
Woya provides Local SEO in Chichester and throughout the UK. Whilst we often work nationwide, but still understand the value of a local client.
Also known as local search marketing, to be successful we maximise various strategies to get ranked online locally. These methods include listing on business directories. Yelp, Foursquare, Bing Places, Google My Business Listing, online reviews, along with other less known platforms. Consistency in these directories is the key to our success…
Local SEO is an extremely targeted marketing strategy that enables companies to position themselves on search engines and other business directories. This massively increases visibility and generates awareness within a niche market and locality.
Are you looking to increase your local sales? Then maximise your potential via customers performing local searches. Every day that customers are searching your locality and finding your competitors is lost business that you are giving away. Leveraging Local SEO will increase the chances of being found in your town.
How Can Local SEO Help Attract New Customers?
Local searches have substantially increased in recent years, especially on mobile phones. According to recent statistics, 96% of desktop users conduct local searches. Almost 40% of all searches on Google are now focused locally.
Here’s why locality based small and medium sized businesses should opt to include Local SEO in their marketing strategy:
Local Search Marketing – Google Maps
In the UK, your business and website need to appear in Google Maps. All you need for this is to have a physical location in the town where you are looking to be found. This will make a difference to your local positioning and it’s free. https://www.google.com/business/
If you are listed, make sure your details are correct. Address discrepancies count against you, so check as the information is often pulled from other sources.
Local Search Marketing – Produces Improved Results
The ideal time to connect with a customer is when they are in need of your product or service. With Local SEO, businesses can position themselves exactly when needed. When a need is searched, the businesses appear at the top of the search list.
Local Search Marketing – Conversion Rates Are Higher
As you see in the above image. Google Places or Maps listings display the name, address and phone number of the business. In contrast to other traditional advertising, local search has a high (and measurable) rate of conversion. This means, if your business is positioned correctly, you are best placed to convert interest into customers.
Local Search Marketing – Mobile Internet Usage is Still Growing
Increasing numbers of potential customers are searching via Google on mobile phones to buy products or services on the go. Even from their sofa! In 2015 Google announced that more searches are made on mobiles than PC’s. Make sure your website is mobile friendly and be visible in your locality.
Local Search Marketing – Gives Improved Return on Investment
Unlike traditional advertising, with Local SEO there is little wasted exposure. You only reach a potential customer when they need you. Enticing a customer when they are interested in you is a cost efficient and effective option, offering greater ROI.
Local Search Marketing – Enhanced Credibility
Most online directories allow users to rate and review local business and services. Having a good reputation online can really help you in attracting customers, so keep checking so you can respond to comments.
Local SEO vs. Organic SEO
Both Organic and Local SEO helps bolster your organic ranking on search engines. This helps you reach as many potential customers as possible. However, if you are contemplating between choosing between local and organic SEO, you should take your niche audience and nature of business into consideration.
With Local SEO, your business gets ranked for a specific location. This is ideal for a local business as you can target customers within a particular geographical area. Through this, you will always reach the right customers who might be looking for your service. For example, if you are a plumber in Chichester, ranking top in Google search in London could be a waste of time for everyone.
The Importance of Local SEO
The importance of Local SEO has increased in recent years with the expansion of Google Places, Google Maps, Apple Maps and the mobile web. This has encouraged many companies to make it an important part of their inbound marketing strategy. The targeted results, improved ROI and the high lead to sales conversion ratio indicate that it is an essential element of any company marketing strategy.
Make sure that the directory listings for your business locations are perfect, accurate and consistent. Remember that the main search engines and maps use multiple sources for their data. Including Yelp, Foursquare, Bing Places, Google Business Listing, online reviews, Yell, TomTom among many more.
Work with a partner who understands the importance of Local SEO in the UK. This will provide a real boost to your presence and help you be found online. Woya Digital offer excellent packages paid monthly for SEO without commitment.
Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.
The idea of SEO services or search engine optimisation is more complex than ever before, especially on-page SEO.
It is no longer a simple process of marking various things off of a pre-determined SEO services checklist. Woya Digital’s successful search marketing for our pay monthly SEO services involves the use of 6 important on-page SEO elements that are extensively understood and properly implemented.
1. Title Tag
The title tag, which is basically a short description of 70 words or less, is used by the website visitors and search engines as the identifier. The title tag itself, placed between <HEAD> and </HEAD> tags near the very top of the HTML code for a particular page informs the search engines what the page is about. Together with the Meta description, the title tag is the representation of your business in Google and search engines.
2. Heading Tag and Keywords
Heading tags are simply the headers that are used on a website post to divide it into different sections. The Heading tag is the main heading that comes after the title on any given webpage. The use of the main keywords that help define a target in the Heading tag is one of the most popular on-Page SEO services and techniques because it helps to improve the visibility of your website in a search engine.
3. Subheadings and Keywords
Headers are not limited to just the main or focus heading. There are up to 6 different header tags that can be used in any given website. Each specify and outline a different aspect of a post. The heading tags from number 2 and onwards are all known as subheadings. It is encouraged that each subheading, especially the first three includes the main keyword for for increased SEO ranking.
4. ALT Image Tags
And ALT IMG Tag is the abbreviation to the ALT attribute to an IMG tag. The ALT tags are the alternatives to the text that are added to images in case the browser is unable to properly render them. It is a way for SEO services marketers to ensure that the search engine associates a websites main keywords with related images to strength their search rankings. The use of ALT tags on images is one of the most successful on-page SEO strategies. Especially for web-stores selling their products online. This practice ensures that the products show up on the Google image search as soon as the keywords are entered in the search bar.
5. Keywording the first 100 Words
Most websites include a long and detailed introduction at the beginning of their posts. Only choosing to mention their focus keywords much later and further down. And then they complain that their SEO services and SEO rankings are not working. That is because the later a keyword is introduced in a post, the longer it takes for Google to recognise and understand what information is being presented on your website. As such, for optimal search engine optimisation it is essential that the main keywords be introduced within the first one hundred words.
6. Website and Server Speed
According to Google, the server speed, website and page speed are taken into account by the ranking algorithm. As such it can be deduced that server speed is an essential element in ensuring successful on-page SEO. A slower page means high rate of abandonment, loss of links, and decreased visitor engagement. Making it a critically important factor to take into consideration when marking an on-page SEO strategy.
Need Some Help?
The team at Woya Digital is a social media marketing agency offering SEO Chichester, here to help. We offer SEO and Local SEO solutions that designed to get you to page 1 of Google.co.uk We can assist companies of all sizes, anywhere, promote themselves through the internet.
Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.
Considering the wide adoption from the business community, the message is pretty clear, It’s time to make your mobile website, mobile friendly… But what has prompted this approach? Why is there such a craze among webmasters to develop a mobile responsive website? Let’s take a look.
Tapping the Massive Audience
Currently there are 3.5 billion users connected to the digital world of internet through globally residing IPs. Out of these 3.5 billion users, 60 million dwells in the UK. Refine it further and you will find that 70 percent of the internet users (aged 16 or above) access internet through their mobile phones and smart phones. We tried summarising it and the conclusion we reach is:
Whether you are in England, Scotland, Ireland or Wales – if you are on the internet right now, statistically the chances are that you are on your mobile phone.
Now with such a massive audience to tap, who wouldn’t want to have a mobile website, mobile friendly?
You Don’t Just Have an Audience, You Have a Flock of Customers
Tapping a large audience doesn’t always translate into more business opportunities. But here, you have the McFlurry and you have the M&M as well to top off the experience. A report from Capgemini and IMRG revealed that during December 2016, 47 percent of the retail sales were made through mobiles. The report further goes on to predict that the ecommerce sales in the UK will cross the figure of £500billion by 2020. Out of which mobile commerce will contribute to a whopping share of 45 percent.
You have the audience and you have a consolidated niche that is ready to earn you some significant business.
Here is a bonus for our readers: Clothing, books and home electronics were the most popular consumer products that the residents of the UK purchased over the internet over the last two years. So all the concerned retailers, it’s time to call a meeting with your webmasters.
In the World of Internet, Google is the Ruler
Google too appears to be strongly advocating the idea of mobile compatible websites. With its recent algorithm updates, the search engine has been prioritising mobile friendly websites on its ranking table among the returned SERPs. Search engine optimization is the rule of law in this kingdom and webmasters are always looking for strategies and practices that can help them rank higher on SERPs.
As such having a mobile website that is mobile friendly can help you boost your website ranking.
And in the End, it’s the Reputation that Matters
The whole concept of a mobile website that is mobile friendly is to provide convenience to the users. They can access from the comfort of their palms, anytime and anywhere. That is the future as this improves a customer’s online experience and accents your mobile website and brand with glowing reputation.
When your customers are satisfied and you have a burgeoning reputation in the market. Nothing can stop you from being a competitive player in your industry.
Need Some Help?
The team at Woya Digital is here to help you out. We offer pay monthly mobile website solution that is customised and managed. No upfront cost and backed by a reliable infrastructure. From SEO to mobile websites that are mobile compatible, we will integrate everything that you need for your new mobile website to be successful.