5 Tips to Boost Your Instagram Visibility

5 Tips to Boost Your Instagram Visibility

When it comes to marketing any small business, social media should be an important part of your strategy. It’s not only a cost effective solution, it has the potential to support you in reaching a massive audience in a small amount of time.

Get your strategy right and you should be able to achieve a strong return on investment, boost your brand visibility online and increase sales.

Instagram is used by about 60% of the top brands in the world. The platforms visual nature allows you to plug into marketing opportunities that have real value in today’s competitive world.

Building a balanced strategy to grow your business takes a lot of planning and work. Part of this means understanding the right way to construct posts and other content like Instagram Stories.

The good news is, like any other social media platform, there are several key ways to boost your Instagram visibility.

Here are our top 5 tips:

1. Optimise Your Name Field

Your Instagram name field is actually separate from your Instagram handle. This means you can optimise the name field with relevant keywords that highlight what your business does. Instagram users search keywords on the platform, so using keywords in your name field means you have more chance of showing up in searches.

2. Optimise your Bio

You have limited words to ensure your bio hits the mark. It pays to put some thought into this and optimise the content. Again, it’s all about showing up in potential searches so use hashtags and relevant keywords.

Don’t be afraid to experiment by changing your bio every so often and measuring how this improves engagement.

3. Add Location Tags

If you want to attract the right people to your posts and Instagram stories, don’t forget location tagging. This doesn’t just have to be where your business is based. It might be where your target audience or customers are hanging out, for example, at a special event such as a festival or exhibition.

4. Use Hashtags

Hashtags are essential to boost your Instagram visibility and the stats prove it. Putting just one hashtag in your post has the potential to increase engagement by 12.6% compared to a post without one. You can add 30 hashtags on one Instagram post and 10 to an Instagram Story. Make use of different relevant hashtags for different posts and research your hashtags to ensure you are making use of the most effective and relevant ones.

It is also a good idea to create your own branded hashtag. You can do this by combining an important keyword and your business name.

5. Follow and Engage

You do not exist in a vacuum on social media and it’s important to engage with and follow other brands and individuals that complement your own. Instagram can predict what type of profiles you might like and show them in the ‘suggest’ and ‘because you follow’ sections. This allows you to be more focused in how you engage on social media and improves the relationships you make when building your following.

 

Digital marketing is a challenge for any small business but understanding what works and what can improve your reach will make a big difference. For affordable digital marketing support for your small business, get in touch with the Woya Digital team.

 

 

Instagram Marketing for Success

Instagram Marketing for Success

Social media has become one of the most (if not THE most) effective way to market your business. Most people will now check out your social media channels before contacting your company to do business. It is therefore essential that you are harnessing the power of social media to promote your business, including Instagram marketing.

One of the newest social media platforms on the rise is Instagram. With over 17.2 million users in the UK alone, you actually just must have an Instagram page which markets both you and your business.

What is Instagram?

Instagram is a visual platform that predominantly allows its users to share photos and videos with their followers. In the same way Twitter and Facebook have newsfeeds and profile pages, you’ll see your own posts and posts from the people you follow, within your feed.

You can interact with others by liking, commenting and sharing posts, and you can also tag other users to include them in your posts. Adding your location allows others to see where you are based in relation to them.

What’s The Best Way to use Instagram Marketing?

There’s a whole host of ways you can use Instagram marketing to promote and boost your business. The following are a few basic pointers to get you started:

Consistency is Key!

Consistency is integral to effective Instagram marketing. Aim to have a consistent “look”, design and style to everything you post. Build your business “face” by adopting a consistent tone of voice throughout your writing and bio. This will create an authentic, convincing personality for your brand, that others will get to identify your business by.

Use #Hashtags

Similarly to Twitter, adding hashtags to your posts will make them appear in the search engine of anyone who uses or searches the same tag. For example, writing the hashtag #newbusiness will make your posts (and your whole profile) appear in the search results of anyone searching for the hashtag, even if you aren’t following each other. This is a brilliant way to attract new clients and widen your reach, so get #hashtagging!

Add Links in Your Bio

Many of the people who view your posts are also likely to view your profile and bio too. Make sure you add a link to your website in your profile so people interested in your business can find out more about you and what you have to offer.

Repost Content

Another effective way to market yourself on Instagram is by reposting other people’s content. This allows you to reach further to the followers of the person whose content you’re reposting. This will get you involved in online conversations that can boost your businesses standing and widen your potential customer reach. Just make sure to hashtag #repost so that people don’t think you’re trying to steal their content!

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.