Freshly Launched ‘Facebook Business Suite’

Freshly Launched ‘Facebook Business Suite’

If you have the ‘Pages’ app installed on your phone or spend time in Facebook’s scheduling and publishing tools, you’ll have noticed a big change – gone is the yellow and orange Pages functionality and in is the new, blue, professional looking Facebook Business Suite.

Facebook remains one of the biggest marketing tools for businesses of all types, shapes and sizes, and with the company now also owning Instagram, the stakes have been raised even higher. Business Suite is the latest development in Facebook’s professional offerings for companies, and it’s one you’ll need to get round asap if you work in the digital marketing, social media or advertising space.

So who, what, when, where, why? Let’s break it down…

Who Needs Facebook Business Suite?

… anyone who runs a business Facebook Page – but it’s not a case of physically having to make the effort to go and install it and start working with it; it’s already there!

What was the ‘Pages’ functionality on Facebook (usually on your smartphone or device as a separate app, or in the menu section of your Facebook feed) has been automatically replaced with Facebook Business Suite. If yours hasn’t yet, stay tuned – it’s being rolled out across all territories over the space of a few weeks, so should be with you soon.

Instagram advertising and business management, including insights, can also now be accessed from Facebook (they own Instagram, after all) – so if you run an Instagram account that’s either a Creator or Business category account, you too will need Business Suite.

What Does FB Business Suite Do?

Business Suite intends to act as a ‘one stop shop’ for all of a business’ social media marketing needs; hosting all functionality in one place for both Facebook and Instagram’s business tools. Once your Facebook and Instagram accounts are linked, all messages, insights, sponsorship opportunities and page details will sit within Facebook Business Suite.

It’s expected that Business Suite will grow and expand its functionality over the next few weeks and months, but for now, its functionality includes (but is not limited to):

  • Basic Facebook Page admin – including changes and updates to existing information
  • Scheduling and Publishing functionality – to allow you to post to your business Page and to plan content ahead of time. For the first time this includes scheduling to your Instagram account, which has long been something only achievable through the use of third party apps for Instagram users, so will be a real help to those managing a busy presence on the platform!
  • Advertising management – including the planning, amending and payment of adverts across both Facebook and Instagram
  • Messages – to and from those engaging with your Page, including automated responses and common ‘FAQ’ functionality
  • Insights and analytics – on your audience, content and performance across both Facebook and Instagram

Whilst Business Suite does everything Pages did, it adds in the same capabilities for Instagram too. This truly integrates the two social media channels to allow each to be planned for, published to and analysed in a way that doesn’t involve having to switch back and forth between different apps, platforms and statistics, and datasets.

Where Can I find Business Suite?

It’s currently being rolled out across all territories, so don’t panic if you don’t have it just yet – it’ll be on its way!

If you use the Pages app on a smartphone or device, it will be automatically replaced with FB Business Suite at its next update, if it hasn’t been already. If you don’t have the app but would like to, it can be downloaded now from both the Apple App Store and Google Play Store (provided its available in your country or territory – if not, download Pages and wait for the update).

If you use Pages through the desktop version of Facebook, click through to your Pages and when available, you will be prompted to enter Facebook Business Suite and start looking through the new features and functionality.

If you visit business.facebook.com to manage your social media marketing for Facebook, you’ll find this now automatically redirects to Facebook Business Suite.

How Does Facebook Business Suite Impact Me?

Business Suite is the newest functionality Facebook has to offer for businesses, so if you use Facebook or Instagram as a business, you’ll be forced to use it. This isn’t a bad thing – the functionality is easy to use and much improved upon previous iterations of its business offerings – but it will take some getting used to – as any change on social media does.

As you’ll find once you start using it, Business Suite streamlines both Facebook and Instagram’s business functions and makes things easier to navigate than ever before. With clearer analytics and enhanced functionality, it makes growing and developing your online business presence simpler and faster.

…What’s This We Hear About Whatsapp?

If you have a Whatsapp Business Account and use the Whatsapp Business app, you can sync your account with Facebook Business Suite. At the moment, analytics and messaging functionality is minimal (Facebook don’t own Whatsapp, but they work with them) as the companies develop more systems together.

It can only improve from here!

 

The best way to get started with Facebook Business Suite is to access it and start having a play around, but if you’d like more info or support on how best to optimise your social media marketing, get in touch – our team at Woya Digital would love to have a chat!

Are You Using Facebook Creator Studio?

Are You Using Facebook Creator Studio?

You may not even be aware of it yet, but Facebook Creator Studio is the latest update for ‘Page’ owners and administrators who use Facebook and/or Instagram for their small business social media management and marketing. So who has it, what is it and how can it help with small business growth and social media presence? Read on …

What is Facebook Creator Studio?

Facebook Creator Studio is a one-stop-shop for the management of Facebook Page content. It acts in place of the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App so that everything to do with your Facebook content can be managed from one place.

How do I find It?

Facebook Creator Studio is being rolled out gradually across different counties and territories, so although some accounts will automatically direct you to it when you click your Facebook Publishing Tools link, others won’t.

If you attempt to manage your Publishing Tools and find that you don’t yet have automatic access, simply type ‘Creator Studio’ into the Facebook search bar to find it. If you’re still unable to access it, don’t worry: it may just be that it’s not yet been rolled out to your account.

How is it Different to Existing Management Tools?

Historically, Facebook’s page management tools have been split into several different apps and places; accessible either through the usual desktop Facebook site or a standalone Facebook app that interlinks with your Facebook account. Whilst some recent integration has seen Instagram ads become more aligned with Facebook’s own Ad Manager (facilitating the management of both from one single place), there has never before been one single point of management for all of a business’ content across both Facebook and Instagram.

Facebook Creator Studio gives consistency to the management of a business’ social media marketing no matter the size or type of company – it offers the same opportunity for small business growth as it does a large corporation, albeit they may not quite be matched in terms of advertising budget. Creator Studio combines, aligns and simplifies Facebook page content management tools for businesses.

Despite being more streamlined than its predecessors, it does have more options and facilities than previous tools. Notably, it holds the ability for the user to upload, manage and schedule all content across both Facebook and Instagram from a single place – something for which a large degree of small business marketers and social media managers have previously used (and often paid for) third party websites and apps. Indeed, this update is so comprehensive that it’s a possibility we see some third-party programs no longer needed, as users move across to Facebook Creator Studio.

What can Creator Studio do for Video Content?

Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times and made it easier than ever for businesses to manage their videos. A content library acts as a central video storage location and allows users to upload and schedule videos across any pages within which they hold an administrative role. Multiple videos can also be uploaded at the same time.

Videos can be used in page Stories, both on Facebook and Instagram.

What Insights does Creator Studio offer?

Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram presence, as well as allowing the user to split them out and see them separately. Insights available on Facebook Creator Studio include, although are not limited to:

  • Performancethe views, likes, reactions, comments and overall engagement on all content across pages and cross-posted
  • Audienceinsights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram
  • Loyalty ­­– track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content
  • Earnings – track the monetisation and income of content that includes ad content – such as videos with ad breaks within

Will it help me Monetise my Content?

Any business looking to monetise their content across social media; be that directly through advertising or indirectly through other purchase behaviour; are able to explore and venture into new ways of doing so through Facebook Creator Studio.

This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner payouts. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is ground not yet covered by any standalone social media network, but instead only by specific brand advertising agencies and businesses.

All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.

Does my Small Business need Creator Studio?

Yes! However, if you don’t start using it soon, you’ll be moved to it for your Facebook Pages management anyway!

There is also a handy App (available for free on the App Store and Google Play) for use as an on-the-go management tool – allowing you to respond to queries and messages, oversee your monetisation and income and manage your scheduled and published posts right from your mobile device without having to switch between apps or wait to access a computer to use the desktop version of the Facebook website.

Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you have not yet checked it out, we suggest taking a look and familiarising yourself!

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

The 3 Step Guide to 100 Facebook Page Likes

The 3 Step Guide to 100 Facebook Page Likes

Do you want to promote your latest business venture and need Facebook Page Likes?

Perhaps you’ve been doing stand-up for a while and want greater visibility. Whatever the reason, you’ve decided it’s time to set up a Facebook page and leverage your social standing through Facebook Page Likes.

However, it isn’t always as simple as it looks. Of course, a popular actor only has to tweet out her page and instantly gain a few hundred thousand likes. It probably won’t be that easy for you. In fact, even the initial hundred likes can be a difficult to attain milestone. But don’t fret. This article is going to take you through the basic steps to your first century.

1. Set Up the Page

Before you click on that “Create Page” link, stop and think for a while. Take some time to determine what you want your page to convey to the audience. It’s important to fully understand the essence of your venture first. Say that you’re a stand-up comic. What then is the purpose of your page? Make a list of the goals you want the page to achieve. You may want to reach a wider audience, and to promote events you’re participating in. You may also want to sell merchandise such as T-shirts and mugs. Plan out your page before you actually create it. It is also a good idea to create a stylised logo or customised cover page beforehand. After all, the page is part of your brand, and you want your brand properly represented.

Once you know the scope of the page, create it. Select the type of page you want to create from the list of options, and then give your page a catchy name. Fill out the page in detail – add a picture and cover image, and use the ‘add a button’ widget to allow visitors to easily take actions like making purchases. And don’t make the mistake of leaving the ‘About’ section bland. Make sure it’s as unique and memorable as anything you intend to post if you want genuine Facebook Page Likes.

2. Share it with Your Friends

Most people have sizeable friend lists. Yours probably has at least around 200 people. This is your starting base. Send invites to everyone on your list. Then follow up with close friends, and people who would find your page especially relevant. Send them messages through Facebook Inbox to both Facebook Page Like and Share the page. Do take care to ask them to like the page itself, and not some random post that you have put up. This should net you around 30 to 40 likes at the very least. It’s important, at this and every stage, to regularly update your page with relevant content that will keep viewers interested. The quality of your content is paramount to the success of your page.

3. Use Paid Campaigns

You can get only so far with organic shares. At some point, you will have to invest in a paid campaign in order to increase your reach. Start with £50 to boost a well-liked post to a specific target of customers. Through pay monthly marketing services, you should be able to reach a much larger segment of people who would be interested in your page. We have an article about online advertising on Facebook here.

Need Some Help?

The team at Woya Digital is a social media marketing agency in Chichester, here to help. We offer pay monthly social media solutions that are fully managed and personalised for your success. We can assist companies of all sizes, anywhere, promote themselves through the internet.

Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Growing Your Business Through Facebook

Growing Your Business Through Facebook

If your small business sells products or services to consumers, Facebook can be a useful, free marketing tool.

Used correctly, this social media platform is a valuable conduit linking your brand with potential customers and a whole suite of tools to grow your business.

You can use your Facebook page to inform customers of business developments, offers and new products. However, you don’t want to post too often and you’ll need to share links, images and posts that your audience is interested in as well as sales-based stories. Promoting your business too much on a social media platform can lead to customers unfollowing or blocking your business page. It’s a fine balance between using Facebook as a tool to advertise your products and connecting with people.

Businesses can use Facebook Promoted Posts to reach a certain number of users, increasing the post’s reach. The tool allows you to choose your audience, for instance you can set a geographical location, age range or select interests, so you can reach the right type of people at exactly the right time, and not waste any of your valuable advertising budget on irrelevant eyeballs. You’ll be able to choose a budget and Facebook will estimate the number of people you’ll reach, giving you some useful insights into your possible advertising outcome before you commit a penny.

Promoting a post is a great way to attract new customers and draw them to your Facebook page and website. Carefully choose which posts to promote to make this functionality really work for you – fun and informative posts are more likely to increase engagement and drive traffic to your page than a sales pitch.

You also have the option to use Facebook Marketplace Ads. Again, Facebook allows you to target the audience of the advert, with a choice of sophisticated demographic options. The ad you create features in the News Feed sidebar and includes a headline, copy, an image and a website link. The price you pay will vary as the advert works on a bidding process. You can bid either on impressions (the number of times your ad is shown) or clicks.

Facebook contests and promotions are a great way to raise brand awareness too and can get users sharing your updates and expanding your network. Be aware though that there are rules for running a competition on Facebook and you’ll need to use a third party app.

Social media platforms are constantly evolving and trends are always changing. You need to monitor what is working and what your customers are interested in to get the most out of Facebook. Page insights can show you who your customers are, the Adverts Manager dashboard will allow you to see how your ads are performing and using tracked URLs means you can tailor the content you are sharing.

Do:

  • Understand what your audience shares on Facebook – images tend to attract more likes, shares and comments than a simple status update.
  • Engage with your followers – ask questions, share interesting new updates and reply to queries through Facebook.
  • Measure the success of your updates – see what your audience responds to and adjust your social media strategy accordingly.

Don’t:

  • Ignore feedback – Facebook is a useful tool for gathering feedback and customer opinions, make sure you take them on board.
  • Be slow to respond – people expect quick responses when it comes to social media so make sure your response times are appropriate.

Only post updates about your business – you need to keep your audience interested so post news updates, funny videos, pictures and views throughout the day that aren’t directly related to your business.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Add a New Administrator to your Facebook Page

Add a New Administrator to your Facebook Page

Whether you are working with a social media agency like Woya Digital or empowering an employee with access to Facebook, at some stage you will want to add or change an administrator or other role to your Facebook business page.

Unlike Twitter, where anyone with a password can access the account, Facebook works by giving an existing Facebook user a permission based role on the business page (see end of blog).

Adding roles on a Facebook page

Adding a new Administrator to your Facebook business page is a fairly easy task that will take only a few minutes (make sure you have the Facebook login email of the person you want to add) and is one essential action needed before Woya Digital can start work on your social media.

  1. Log in to Facebook
  2. Go to your main business page and look for the settings link, under the blue Facebook bar, top right hand corner
  3. Click Page Roles on the left hand side
  4. Add the new administrator by adding their Facebook account email address 
  5. If you do not know their Facebook login email, you can use their username, but only if they are an existing friend or already like the page – To ensure that you add the right person we suggest using their Facebook login email
  6. Click SAVE 
  7. Enter your Facebook password to confirm to amends

Add a New Administrator to your Facebook Page
Add a New Administrator to your Facebook Page
Add a New Administrator to your Facebook PageRole types
Admin

Admins can manage all aspects of the page, including sending messages and posting as the page, creating adverts, seeing which admin created a post or comment, viewing insights and assigning other page roles.

Editor

Editors edit the page, send messages and post as the page, create adverts, see which admin created a post or comment, and view insights.

Moderator 

A moderator can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create adverts and view insights.

Advertiser

Advertisers see which admin created a post or comment, create adverts and view insights.

Analyst

Finally an analyst can just see which admin created a post or comment and view insights.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.