Do you want to promote your latest business venture and need Facebook Page Likes?
Perhaps you’ve been doing stand-up for a while and want greater visibility. Whatever the reason, you’ve decided it’s time to set up a Facebook page and leverage your social standing through Facebook Page Likes.
However, it isn’t always as simple as it looks. Of course, a popular actor only has to tweet out her page and instantly gain a few hundred thousand likes. It probably won’t be that easy for you. In fact, even the initial hundred likes can be a difficult to attain milestone. But don’t fret. This article is going to take you through the basic steps to your first century.
1. Set Up the Page
Before you click on that “Create Page” link, stop and think for a while. Take some time to determine what you want your page to convey to the audience. It’s important to fully understand the essence of your venture first. Say that you’re a stand-up comic. What then is the purpose of your page? Make a list of the goals you want the page to achieve. You may want to reach a wider audience, and to promote events you’re participating in. You may also want to sell merchandise such as T-shirts and mugs. Plan out your page before you actually create it. It is also a good idea to create a stylised logo or customised cover page beforehand. After all, the page is part of your brand, and you want your brand properly represented.
Once you know the scope of the page, create it. Select the type of page you want to create from the list of options, and then give your page a catchy name. Fill out the page in detail – add a picture and cover image, and use the ‘add a button’ widget to allow visitors to easily take actions like making purchases. And don’t make the mistake of leaving the ‘About’ section bland. Make sure it’s as unique and memorable as anything you intend to post if you want genuine Facebook Page Likes.
2. Share it with Your Friends
Most people have sizeable friend lists. Yours probably has at least around 200 people. This is your starting base. Send invites to everyone on your list. Then follow up with close friends, and people who would find your page especially relevant. Send them messages through Facebook Inbox to both Facebook Page Like and Share the page. Do take care to ask them to like the page itself, and not some random post that you have put up. This should net you around 30 to 40 likes at the very least. It’s important, at this and every stage, to regularly update your page with relevant content that will keep viewers interested. The quality of your content is paramount to the success of your page.
3. Use Paid Campaigns
You can get only so far with organic shares. At some point, you will have to invest in a paid campaign in order to increase your reach. Start with £50 to boost a well-liked post to a specific target of customers. Through pay monthly marketing services, you should be able to reach a much larger segment of people who would be interested in your page. We have an article about online advertising on Facebook here.
Need Some Help?
The team at Woya Digital is a social media marketing agency in Chichester, here to help. We offer pay monthly social media solutions that are fully managed and personalised for your success. We can assist companies of all sizes, anywhere, promote themselves through the internet.
Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.
People use the internet to research and browse almost everything these days.
It makes it the ideal place to market your business and reach out to a larger customer base via online advertising. Facebook and Google Adwords offer a great budget-friendly opportunity for targeted marketing campaigns.
Online Advertising on Facebook
Advertising on Facebook has the potential to change your business. It gives you an opportunity to reach such a large number of people. It’s an ideal advertising option for small business because it doesn’t involve huge costs and you can monitor the success yourself.
One of the benefits of Facebook online advertising is that is allows a targeted audience. By using this feature you can make sure that your advert will reach the right people for your business. You have complete control of the budget by selecting how many people they want their message to reach. This offers flexibility appreciated by small businesses, start-ups and those that want to gain an insight into their audience.
It’s simple to create an online advertising campaign. First, you need to setup a business page on Facebook, filling out your details, adding photos and posting updates. When you start a Facebook ad it will let you set up an objective, such as ‘send people to your website’ or ‘get people to claim your offer’. You will then be able to choose a target audience, selecting a location, age and interests among other options.
You will then select your budget and be shown how increasing or decreasing it will affect estimated reach. Once you’ve set out how you want your ad to look you simply need to place your order.
Top tips for online advertising on Facebook:
- Have a goal before you start planning your advert. This will allow you to get the most out of our campaign and tailor the content to suit your aim.
- Build a relationship with your Facebook users too – don’t just bombard them with sales and ads. Get your target audience to keep coming back to your Facebook page after clicking on an ad by providing a range of content.
- Think about who you want each specific ad to reach and reflect this in who you select as your target audience. Facebook has millions of users so don’t waste your time and budget connecting with people who aren’t your potential customers.
Using Google Adwords
Using Google Adwords is one of the most effective ways to grow your business. It allows you to reach new customers that are specifically searching for businesses or products like yours. Like Facebook, it allows you to reach a targeted audience and control your budget.
There’s more than one way to advertise on Google Adwords, but the most commonly used involves pay per click (PPC) advertising.
Users bid on keywords that are relevant to their business and will then have their website featured to users that have used these keywords.
When you’re setting up your campaign you’ll be able to choose a location that you want to target. It gives you an option to see the competition, the number of monthly searches, along with approximate cost.
This is a useful tool if starting a marketing campaign to try different keywords that will give the best outcome.
Top tips for online advertising via Google Adwords:
- Carefully select your keywords. Include branded keywords, such as your business’ name and phrases that are specific and targeted eg ‘Chinese restaurant London’.
- A great deal of online business is now done via mobile devices, make sure your ads are suitable for viewing on mobile phones.
- Include a call to action in your ad. This could be telling users to download a free report or to take advantage of one of your offers on your website.
Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet, including online advertising. Our fixed price offering is straight forward and yields results! Woya is fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.