Your company or product name is almost as important as the service or product you are offering, especially when it comes to startup marketing.
It needs to capture the attention of your target audience while reflecting your brand and giving an idea of what it is you’re offering – that’s no easy task.
Before you begin brainstorming lots of different name ideas spend some time thinking about the type of name you want and how it will relate to your business offering. You might choose to make up a word that gives a fresh and fun vibe but if your business is aimed at professionals offering work related services this simply won’t work as it doesn’t show off what you’re doing. As a result, it is important to think about the wider image you want your brand to portray and your overall marketing strategy.
You should consider the name of your business as a cornerstone that will act as the foundation the rest of your brand can be built upon. So make sure the name you select is aligned with your business objectives and don’t limit yourself, for instance by using geographical locations, unless you plan to remain within a specific market or area.
There’s plenty of ways to come up with your business name and these options can be transferred to products too.
Using your name – Simply using your last name, or several last names if you’re operating a partnership, is easy and gives a clean, professional image. But it’s unlikely that the brand will stand out from crowd and you may want to rethink if you have an unusual surname.
Describe the startup business – Using plain, simple language that describes the business is one way to make sure people know what it is you do, for instance the company General Electrics does this. However, with so many businesses it’s likely that these names are already taken and they simply won’t be memorable unless you’re operating in a niche or emerging sector.
Creating a new word – You can be creative and make up your own word that you feel reflects your brand. Just be sure to think about how people who are reading it for the first time will pronounce it and whether or not it rolls off the tongue.
Combining two words – Melding together two words to create your business brand is a popular option. Many companies select two words that they believe reflect the business and combine the two. However, while the logic behind this works, it can result in some brand names that sound twisted, difficult to say or don’t look right on the page.
Acronyms – If you want to describe what your business does without sounding dull, an acronym could be a solution. Creating an acronym that results in a unique and relevant word could suit your business if you want your name to have a deeper meaning.
Everyday objects – Some brands simply use the names of everyday objects to create their name, such as global brand Apple. This can be a good choice if you can link the item to your offering and have an interesting backstory.
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