Do you regularly post blogs to your business website? This is one way to improve your website performance and optimise for SEO, as well as boost the reputation of your business.
Blogs are not only great for improving online visibility but are a valuable asset when combined with social media.
Here’s our quick checklist to help you structure and produce effective blog posts:
1. Establish Your Goals
Do not push out blogs simply because you think you have to post something! Establish what you want to achieve through your blog, and identify what benefit your blog will present the reader. Quality, original content is the name of the game! Identify your audience and deliver content that will answer a question or problem that they may have.
Ask yourself two important questions:
What is important to my audience?
What problems/questions do my audience have?
2. Create a Catchy Title
If you are targeting a particular keyword for your blog, you ideally need to include this in your title to help boost SEO. Choose a catchy title that tells readers what your blog is about, and will encourage people to read on or link through from social media. Keep it fairly short and direct.
3. Create Your Introduction
All good books and short stories start with a great hook. With blogs, a short introduction to let readers know what your blog is about is as important as the title. If you want them to read on, a strong but short introduction lets the reader know they are in the right place. Keep your sentence structure simple and to the point.
4. Break the Blog Structure into Sections
You don’t want a whole, thick block of text on your blog. It’s difficult to read and can put readers off before they even start. Break your blog into smaller sections under relevant subheadings which is easy to digest. If possible, include your focus keyword into a blog header or two to boost SEO.
Keep the text for each section short and to the point as with your introduction. Don’t let paragraphs run on too long, and keep your focus topic in mind.
5. Include an External Link
Individuals can be reticent about including external links in their blogs as they think they have the potential to direct the reader away from their site. Including an external link to a reputablesource, however is good for SEO and provides more quality content for your reader linked to the topic you are blogging about.
6. End With a Conclusion
Don’t just let your blog post finish abruptly. Summarise some of your main points to highlight your point. A bullet-pointed list of the main points can work quite well if you aren’t sure how to put this information together.
7. Include Something about your business
You never know who will read your blog or where your blog will end up being seen or shared. Following your blog conclusion include a short section about your business, something that links into the subject of the blog. Include a link which allows the reader to click through to your main website if they want to find out more about your business. You could also add a feedback section where readers can engage with you and leave comments of their own.
8. Add Sharing Buttons
Give readers the chance to share and tell their friends and colleagues about your post by including social media sharing buttons on all your blog pages. This is easy to do and there are plenty of widgets out there that can automatically add sharing software into your code.
When blogs first arrived, the primary concept was merely to produce an online journal. Nobody considered it a source of generating online traffic, raising awareness, meeting business goals. Or even the importance of business blogs. However, blogging has gained significant momentum over the past decade. People now use it for a variety of different purposes.
What are Business Blogs and How Can It Benefit Business?
Business blogs are opinion, thought and articles, usually on your website and promoted on social media platforms. The blog resembles an online diary or journal that is maintained by the business owner, manager, blogger or team of bloggers. In business, blogging is a marketing technique that is used to bolster the online visibility of a business.
For business blogs, the blogger creates informative or interesting short-form content of around 300-500 words. This content is then posted on the website’s ‘Blog’ section, which are listed in date order. Simply, business blogs are a collection of articles written by the company to be read by an audience they are looking to attract.
The companies that consider business blogging to be an awesome marketing tool, generally discuss the subject matter that is relevant to their products, services or areas of interest. Something that would attract or interest their customers.
Importance of the Content Structure in Business Blogs
The structure of individual blogs is increasingly important for a website’s SEO. If you intend to improve the traffic on your blog, you should focus on structuring the content so that it makes sense to Google and is easy for readers to navigate.
If your blog is structured strategically, the content will have the best links. By generating links, you are informing Google about the importance of the content. You also indicate that you expect Google to index the content. If you follow a smart internal linking methodology, there is a high probability that your content will rank better on search engines, which is a major goal for all.
Blog Timings – How Often?
Blogging is a commitment that requires effort and perseverance. The regularity of blogs is increasingly important to attract readers and encourage them to come back to your blog regularly. If a reader anticipates your blog posts and you fail to deliver on timely intervals, they are likely to lose interest. This is damaging to your overall credibility and marketing strategy.
While posting regularly is a smart choice, many businesses resort to weekly submissions, considering the amount of time and energy required.
The Benefits of Business Blogs
Many successful companies value the importance and benefits of blogging. Many marketers have observed a substantial increase in their online visibility and conversions after maintaining a blog. The real benefits of blogs include:
Boost Business Visibility
A regularly updated and tactfully curated blog aids in bolstering the business visibility. It is an innovative marketing strategy that helps in generating awareness and drives traffic to your website. A blog provides information and knowledge to the readers and subliminally endorses your product and services to them. This helps in building your reputation as a trusted and knowledgeable supplier. A well maintained blog nurtures conversions and boosts the visibility of your company in the digital space.
Drive Web Traffic
Blogging is not only used to generate awareness, but will also drive increased traffic to your website. Marketers make use of guest blogging tactics to encourage new readers to their site. A well maintained blog will also motivate your intended audience to access your site time and again. It is estimated that a company that blogs gets almost 55% more visitors on their website.
Blogs are the building blocks of your SEO strategy. A search engine optimised blog can help in improving your search ranking substantially. Blogs can be used for guest blogging, back-linking, keyword indexing and building your credibility online. All this affects your SEO positively, ensuring improved search rankings.
Boost Brand Performance
With cut-throat competition in the digital fraternity, a blog with fresh content, insights and knowledge can give you a significant edge over your competitors. It improves your brand recognition and reputation, facilitating your overall business growth.
Build Customer Relationships
Your blog becomes your primary mode of communication with your client. A recurring visitor indicates that your blog is being appreciated and your brand recognition is increasing. Your blog can become a great way to build suitable and long-term relationships with customers.
The benefits of blogging are extensive. Marketers that make use of blogs get 67% more leads than those that don’t. Businesses who give priority to blogging are 13 times more likely to get positive ROI, highlighting its increasing significance.
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