Having an online business presence is imperative, but just having a website is not enough – your website must deliver everything users are looking for when they visit it (or they will just leave the site). It is essential that your website design and content provides the user with a great website User Experience (UX).
What is User Experience?
User Experience is the term used to explain a users interaction with any product or service, which will result in the individual feeling either positive or negative toward it. This encompasses all aspects of the usage of the product or service – which for the purpose of this article is your business’ website.
The User Experience includes both usage and perception – the ease of use and efficiency of the website, as well as the way it looks and makes the user feel. Initial negative perception of a website can sometimes be altered should the user go on to experience it fully and find it positive – but realistically, most users won’t continue on a site they don’t think is of use to them and will click away without spending any time navigating it.
What Makes a Good UX?
A good User Experience delivers exactly what the user wants, when they want it and how they want it. This means that the design of the website should be intuitive and uncomplicated. The website should load quickly (incredibly important!), include all of the content a user expects it to contain, and be easy to navigate and understand.
For a website’s User Experience to be positive, the basics need to be in place. Surpassing expectations and including aspects to really delight the user can be applied after the foundations are laid and the site works exactly the way it should.
If you’re really looking to ensure that you deliver a great website User Experience to your audience every time that they visit your site, you may wish to consider hiring a specialist User Experience Designer. These professionals are able to predict a user’s interactions and journey through your website, and tailor its design for maximum UX satisfaction.
Why a Website User Experience is Important
There’s nothing more frustrating than having to wait ages for a website to load, and then not being able to find what you’re looking for, and (crucially) the website not being optimised for mobile. Users will quickly leave the site and head somewhere else. Chances are that what they’re looking for can be found elsewhere … on your competitor’s site instead.
Aside from being a driver away from your online presence, a poor website User Experience can give the perception of unprofessionalism, negate the call to action from your marketing, result in a loss of competitive advantage, and essentially result in loss of sales.
Basic UX Aspects to Easily Introduce to your Website
There’s are basics that can be applied simply to your website for immediate UX improvement:
Removing any large images or files that are slowing loading time
Ensuring the ‘look and feel’ of your website is consistent to your brand aesthetics
Sense-check all copy for any typos or errors
Click through all links (both internal and external) on the site and make sure they all work
Check the formatting of your site works on mobile browsers
Install an analytics software program into your website’s coding to track user journeys through your site
Ask your audience! Check in with a few people to see what they’d expect to find on your business website, and what they would change
Woya Digital is a digital marketing agency made up of experts in our various fields. With a Woya Pay Monthly Website Package, we provide you a rapid solution to refresh your online presence and really impress! We make business growth through digital marketing, affordable for any business!
If you are a small business or start-up, one of the most powerful tools in your marketing armoury is your website. This mainstay of your online presence is the destination of all your digital marketing engagement and without it, you can’t hope to make more sales, get more clients or convince customers you’re the company to do business with.
The key to a successful small business website is not only the graphics and slick design (though these are important, of course).
It’s the UX. This stands for User Experience and has become increasingly important as our digital technology has developed. What it means is actually giving your customer all the opportunity possible to engage effectively and easily with your business at all times.
Most people will be accessing your website on their mobile phones rather than a traditional desktop. If you do not have a mobile-friendly website that shows up clearly on a smartphone, you’re likely to lose out because people will become frustrated and search elsewhere.
With this in mind, here are our 5 top tips for improving your small business website so that it works most effectively for your customers, and for your business:
1. Click to Call Phone Number
Potential customers may want to call you directly. The last thing they want is to have to remember your number in order to key it into their mobile.
Your phone number must be clearly displayed on your website and must be a click to call link that automatically dials your business. This is quite a simple point, however you won’t believe how many business websites we come across that do not have this functionality!
2. Boost Your Mobile Phone Speed
Many things can slow down your website. The truth is that Google and other search engines are likely to penalise your rankings if your website is taking too long to materialise in front of customers. If you’re not sure how fast your website is, you can use Google’s website speed tester to check things out.
We’re far more impatient when it comes to download speeds nowadays. If we don’t get a response in a few seconds, we’re likely to click away. Our advice is don’t risk losing customers because of slow mobile download speeds, find out what the problem is and fix it asap.
3. Link to Social Media Platforms
Want your visitors to share your content on their social media platforms or follow your social media accounts?
It’s amazing the number of businesses that don’t have sharing tools and their social media links highlighted on their website. And those that do, often hide these away at the bottom of pages. Make them front and centre to ensure more engagement!
4. Invest in a Chatbot
There are lots of benefits to using chatbots, AI software that can do the heavy lifting when it comes to the standard questions people often ask about your business. Not only does it give customers answers they are looking for immediately, it greatly improves UX (It doesn’t have to be expensive either!)
Google offers a range of different services aimed predominantly at local small businesses. Claiming your business profile means that your location and business information appears on searches. Having accurate profile information, and by adding products and services, you can get additional promotion and visibility online.
Making the most of your website is vitally important if you are a small business. These simple tips will improve the user experience, help promote better engagement, and boost your business growth.
If you would like to find out what else you can do to supercharge you small business website, why not take advantage of our Instant FREE SEO Site Audit and we’ll send you a report to highlight all the things that can be improved on your website!
One of the more difficult elements of most web design projects is getting quality content and imagery. However vAMMos and AMM have been on charity expeditions and trips to Bolivia for many years, so we had more than enough fantastic text, images and even video content to fill the website many times over.
vAMMos provides English speaking bespoke adventure tours in Bolivia, South America, exploring the towering snow capped Andean mountains or the winding rivers of the Bolivian Amazon. Over the last 6 years Dave and his team have been providing the logistics and support to safely position surgical teams into remote locations to carry out amazing sight restoration work in the Bolivian Amazon. Their contacts and knowledge, combined with British standards, make planning an adventure of a lifetime a safe and enjoyable experience. They provide a strong warning to adventurers that they don’t offer package holidays.
“We don’t do package holidays, but we do like working with guests who want to do something for the first time. How many people have walked the length of a river from start to finish? Do you want to make a trek that hasn’t been done before? Cycle or climb a hidden mountain or swim in secret rivers and lakes. Are you raising money for your favourite charity or finding the real you? Talk to us about it. We love adventure!”
One critical area for this website design project was ensuring that the website was fully visible and speedy as a mobile website. The concept of working in poor signal areas such as Bolivia made this more essential than normal. With over 70% of website visitors and views coming via a mobile phone.
We know vAMMos is delighted with the end results following this kind review on Google:
“We loved working with the team at Woya Digital. Very professional and they built us a website just as we wanted. We spent lots of time discussing ideas and we made many changes in order to get it just right. I couldn’t be happier with the end result. Great value as well. I went with a monthly option where they do all the updates for me and I can get on with running my tours whilst they promote the site for me. Definitely call them.”
About the Andean Medical Mission vAMMos supports the work of the Andean Medical Mission (AMM) in their efforts to eliminate avoidable blindness in Northern Bolivia. The amazing surgeons and support teams travel every year to remote villages where they carry out sight saving operations free of charge, for the many blind people living in the Amazon. Let’s speak about fundraising for AMM.
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