The Benefits of Business Blogs and Blogging

The Benefits of Business Blogs and Blogging

When blogs first arrived, the primary concept was merely to produce an online journal. Nobody considered it a source of generating online traffic, raising awareness, meeting business goals. Or even the importance of business blogs.  However, blogging has gained significant momentum over the past decade. People now use it for a variety of different purposes.

What are Business Blogs and How Can It Benefit Business?

Business blogs are opinion, thought and articles, usually on your website and promoted on social media platforms. The blog resembles an online diary or journal that is maintained by the business owner, manager, blogger or team of bloggers. In business, blogging is a marketing technique that is used to bolster the online visibility of a business.

For business blogs, the blogger creates informative or interesting short-form content of around 300-500 words. This content is then posted on the website’s ‘Blog’ section, which are listed in date order. Simply, business blogs are a collection of articles written by the company to be read by an audience they are looking to attract.

The companies that consider business blogging to be an awesome marketing tool, generally discuss the subject matter that is relevant to their products, services or areas of interest. Something that would attract or interest their customers.

Importance of the Content Structure in Business Blogs

The structure of individual blogs is increasingly important for a website’s SEO. If you intend to improve the traffic on your blog, you should focus on structuring the content so that it makes sense to Google and is easy for readers to navigate.

If your blog is structured strategically, the content will have the best links. By generating links, you are informing Google about the importance of the content. You also indicate that you expect Google to index the content. If you follow a smart internal linking methodology, there is a high probability that your content will rank better on search engines, which is a major goal for all.

Blog Timings – How Often?

Blogging is a commitment that requires effort and perseverance. The regularity of blogs is increasingly important to attract readers and encourage them to come back to your blog regularly. If a reader anticipates your blog posts and you fail to deliver on timely intervals, they are likely to lose interest. This is damaging to your overall credibility and marketing strategy.

While posting regularly is a smart choice, many businesses resort to weekly submissions, considering the amount of time and energy required.

The Benefits of Business Blogs

Many successful companies value the importance and benefits of blogging. Many marketers have observed a substantial increase in their online visibility and conversions after maintaining a blog. The real benefits of blogs include:

  • Boost Business Visibility

A regularly updated and tactfully curated blog aids in bolstering the business visibility. It is an innovative marketing strategy that helps in generating awareness and drives traffic to your website. A blog provides information and knowledge to the readers and subliminally endorses your product and services to them. This helps in building your reputation as a trusted and knowledgeable supplier. A well maintained blog nurtures conversions and boosts the visibility of your company in the digital space.

  • Drive Web Traffic

Blogging is not only used to generate awareness, but will also drive increased traffic to your website. Marketers make use of guest blogging tactics to encourage new readers to their site. A well maintained blog will also motivate your intended audience to access your site time and again. It is estimated that a company that blogs gets almost 55% more visitors on their website.

  • Increase SEO

Blogs are the building blocks of your SEO strategy. A search engine optimised blog can help in improving your search ranking substantially. Blogs can be used for guest blogging, back-linking, keyword indexing and building your credibility online. All this affects your SEO positively, ensuring improved search rankings.

  • Boost Brand Performance

With cut-throat competition in the digital fraternity, a blog with fresh content, insights and knowledge can give you a significant edge over your competitors. It improves your brand recognition and reputation, facilitating your overall business growth.

  • Build Customer Relationships

Your blog becomes your primary mode of communication with your client. A recurring visitor indicates that your blog is being appreciated and your brand recognition is increasing. Your blog can become a great way to build suitable and long-term relationships with customers.

The benefits of blogging are extensive. Marketers that make use of blogs get 67% more leads than those that don’t. Businesses who give priority to blogging are 13 times more likely to get positive ROI, highlighting its increasing significance.


business blogging

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

The 3 Step Guide to 100 Facebook Page Likes

The 3 Step Guide to 100 Facebook Page Likes

Do you want to promote your latest business venture and need Facebook Page Likes?

Perhaps you’ve been doing stand-up for a while and want greater visibility. Whatever the reason, you’ve decided it’s time to set up a Facebook page and leverage your social standing through Facebook Page Likes.

However, it isn’t always as simple as it looks. Of course, a popular actor only has to tweet out her page and instantly gain a few hundred thousand likes. It probably won’t be that easy for you. In fact, even the initial hundred likes can be a difficult to attain milestone. But don’t fret. This article is going to take you through the basic steps to your first century.

1. Set Up the Page

Before you click on that “Create Page” link, stop and think for a while. Take some time to determine what you want your page to convey to the audience. It’s important to fully understand the essence of your venture first. Say that you’re a stand-up comic. What then is the purpose of your page? Make a list of the goals you want the page to achieve. You may want to reach a wider audience, and to promote events you’re participating in. You may also want to sell merchandise such as T-shirts and mugs. Plan out your page before you actually create it. It is also a good idea to create a stylised logo or customised cover page beforehand. After all, the page is part of your brand, and you want your brand properly represented.

Once you know the scope of the page, create it. Select the type of page you want to create from the list of options, and then give your page a catchy name. Fill out the page in detail – add a picture and cover image, and use the ‘add a button’ widget to allow visitors to easily take actions like making purchases. And don’t make the mistake of leaving the ‘About’ section bland. Make sure it’s as unique and memorable as anything you intend to post if you want genuine Facebook Page Likes.

2. Share it with Your Friends

Most people have sizeable friend lists. Yours probably has at least around 200 people. This is your starting base. Send invites to everyone on your list. Then follow up with close friends, and people who would find your page especially relevant. Send them messages through Facebook Inbox to both Facebook Page Like and Share the page. Do take care to ask them to like the page itself, and not some random post that you have put up. This should net you around 30 to 40 likes at the very least. It’s important, at this and every stage, to regularly update your page with relevant content that will keep viewers interested. The quality of your content is paramount to the success of your page.

3. Use Paid Campaigns

You can get only so far with organic shares. At some point, you will have to invest in a paid campaign in order to increase your reach. Start with £50 to boost a well-liked post to a specific target of customers. Through pay monthly marketing services, you should be able to reach a much larger segment of people who would be interested in your page. We have an article about online advertising on Facebook here.

Need Some Help?

The team at Woya Digital is a social media marketing agency in Chichester, here to help. We offer pay monthly social media solutions that are fully managed and personalised for your success. We can assist companies of all sizes, anywhere, promote themselves through the internet.

Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Growing Your Business Through Facebook

Growing Your Business Through Facebook

If your small business sells products or services to consumers, Facebook can be a useful, free marketing tool.

Used correctly, this social media platform is a valuable conduit linking your brand with potential customers and a whole suite of tools to grow your business.

You can use your Facebook page to inform customers of business developments, offers and new products. However, you don’t want to post too often and you’ll need to share links, images and posts that your audience is interested in as well as sales-based stories. Promoting your business too much on a social media platform can lead to customers unfollowing or blocking your business page. It’s a fine balance between using Facebook as a tool to advertise your products and connecting with people.

Businesses can use Facebook Promoted Posts to reach a certain number of users, increasing the post’s reach. The tool allows you to choose your audience, for instance you can set a geographical location, age range or select interests, so you can reach the right type of people at exactly the right time, and not waste any of your valuable advertising budget on irrelevant eyeballs. You’ll be able to choose a budget and Facebook will estimate the number of people you’ll reach, giving you some useful insights into your possible advertising outcome before you commit a penny.

Promoting a post is a great way to attract new customers and draw them to your Facebook page and website. Carefully choose which posts to promote to make this functionality really work for you – fun and informative posts are more likely to increase engagement and drive traffic to your page than a sales pitch.

You also have the option to use Facebook Marketplace Ads. Again, Facebook allows you to target the audience of the advert, with a choice of sophisticated demographic options. The ad you create features in the News Feed sidebar and includes a headline, copy, an image and a website link. The price you pay will vary as the advert works on a bidding process. You can bid either on impressions (the number of times your ad is shown) or clicks.

Facebook contests and promotions are a great way to raise brand awareness too and can get users sharing your updates and expanding your network. Be aware though that there are rules for running a competition on Facebook and you’ll need to use a third party app.

Social media platforms are constantly evolving and trends are always changing. You need to monitor what is working and what your customers are interested in to get the most out of Facebook. Page insights can show you who your customers are, the Adverts Manager dashboard will allow you to see how your ads are performing and using tracked URLs means you can tailor the content you are sharing.

Do:

  • Understand what your audience shares on Facebook – images tend to attract more likes, shares and comments than a simple status update.
  • Engage with your followers – ask questions, share interesting new updates and reply to queries through Facebook.
  • Measure the success of your updates – see what your audience responds to and adjust your social media strategy accordingly.

Don’t:

  • Ignore feedback – Facebook is a useful tool for gathering feedback and customer opinions, make sure you take them on board.
  • Be slow to respond – people expect quick responses when it comes to social media so make sure your response times are appropriate.

Only post updates about your business – you need to keep your audience interested so post news updates, funny videos, pictures and views throughout the day that aren’t directly related to your business.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Growing your Business Through LinkedIn

Growing your Business Through LinkedIn

LinkedIn is the world’s largest professional social network. As a result, it offers a great opportunity to grow your business if you’re targeting other companies or working professionals.

Step 1

You will want to create a LinkedIn company page for your business and include details along with a company description. It’s also a good idea to ensure your own LinkedIn account is up to date so you can connect with customers and business associates and share updates. Many business opportunities come through networking and LinkedIn is a brilliant tool for this.

You can use LinkedIn to display recommendations for your products and services, gain introductions to business connections and allow potential customers to search for you. Individuals can search the platform for businesses within a certain industry as well as using keywords so make sure your profile page is searchable.

Step 2

Once your page is set up, connect with professionals you already know and join groups that are related to your business or trade.

In order to engage with your LinkedIn network, you’ll want to post regular updates. From a business point of view include information on what you’re working on, clients you’re working with and new launches. However, you don’t want all of your posts to be directly about your business. You should also include updates that would be of interest to your customers and business partners, this could include industry news, governmental policies that may affect businesses and challenges the sector is facing, for instance.

Step 3

Actively participating in discussions on the platform is an effective way to gain exposure and credibility. Pick topics that you know a lot about in the area your business operates in to help establish yourself as an expert in the field. While you want to promote your business it’s best to focus on the discussion, if you have something interesting and insightful to say people will likely click on your profile to learn more about the business. Simply focusing on self-promotion can lead to you being kicked out of a discussion and can harm your reputation.

If there’s an area of your business’ sector that you think would make for a good debate set up your own discussion. Pick a topic that will have lots of different opinions, ask questions or start a poll to get people engaged. By tying the discussion to relevant news and trends you also boost its popularity.

Step 4

LinkedIn also offer targeted advisements for B2B. The advertisement can be targeted based on job title, industry, company size and seniority allowing you to reach your desired audience. You can set your own budget for your campaign and there are no long-term contracts or commitments, making it a good choice for those that want to try out the service and measure outcomes.

Do:

  • Post regularly – Keep in touch with your network to increase your visibility on the site.
  • Update your page frequently – Be sure to keep your page updated with your latest projects or products.
  • Keep your contacts up to date – Connect with anyone you do business with, it means you can keep them up to date with company news.

Don’t:

  • Self-promote too much – LinkedIn is a business network but adding value through your expertise will be far more beneficial than several updates a day that are self-promotional.
  • Be too informal – While you don’t need to be really formal on LinkedIn, you need to be aware that the people you’re connecting with could become your business customers or partners.
  • Spam groups and discussions – Carefully select the discussions you join and only comment when you have something interesting to add.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Add a New Administrator to your Facebook Page

Add a New Administrator to your Facebook Page

Whether you are working with a social media agency like Woya Digital or empowering an employee with access to Facebook, at some stage you will want to add or change an administrator or other role to your Facebook business page.

Unlike Twitter, where anyone with a password can access the account, Facebook works by giving an existing Facebook user a permission based role on the business page (see end of blog).

Adding roles on a Facebook page

Adding a new Administrator to your Facebook business page is a fairly easy task that will take only a few minutes (make sure you have the Facebook login email of the person you want to add) and is one essential action needed before Woya Digital can start work on your social media.

  1. Log in to Facebook
  2. Go to your main business page and look for the settings link, under the blue Facebook bar, top right hand corner
  3. Click Page Roles on the left hand side
  4. Add the new administrator by adding their Facebook account email address 
  5. If you do not know their Facebook login email, you can use their username, but only if they are an existing friend or already like the page – To ensure that you add the right person we suggest using their Facebook login email
  6. Click SAVE 
  7. Enter your Facebook password to confirm to amends

Add a New Administrator to your Facebook Page
Add a New Administrator to your Facebook Page
Add a New Administrator to your Facebook PageRole types
Admin

Admins can manage all aspects of the page, including sending messages and posting as the page, creating adverts, seeing which admin created a post or comment, viewing insights and assigning other page roles.

Editor

Editors edit the page, send messages and post as the page, create adverts, see which admin created a post or comment, and view insights.

Moderator 

A moderator can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create adverts and view insights.

Advertiser

Advertisers see which admin created a post or comment, create adverts and view insights.

Analyst

Finally an analyst can just see which admin created a post or comment and view insights.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Growing your Business Through Twitter

Growing your Business Through Twitter

Twitter might limit your updates to just 140 characters but that doesn’t mean you can’t pack a lot into each and every one.

One of the things that makes Twitter an ideal marketing tool is that every tweet will feature on every followers’ feed so you can be sure your audience will have an opportunity to read it.

By following some simple steps and carefully crafting your tweets to suit your audience and brand, you can use Twitter to grow your business.

Step 1

Once you’ve set up an account, you want to gain followers. Make sure you let your audience know you’re now on Twitter with an update on your website and other social media platforms.

Step 2

Following other people and businesses is one way to grow your own followers but be selective. Start by following your customers, business partners, trade organisations in your industry and other businesses in your community. Journalists, bloggers, writers and thought leaders that focus on the sector your business operates in are also excellent people to follow.

Step 3

Knowing what to tweet can be tricky. You want to promote your business, but don’t go overboard by bombarding your followers with links to your website every time. Comment on subjects not directly related to your business and share photographs and videos too. You want to engage with your followers rather than every tweet being a sales pitch.

Step 4

The character count on Twitter means you need to keep your updates short and to the point. Consider the message you want to get across and think about the quickest way to do this. If you’re linking to a website you’ll want to use a URL shortener, such as Ow.ly, to use up less space.

Step 5

Twitter isn’t just about posting updates either, you want to create a two-way conversation where you can talk to your customers. If they tag you in a post respond and use questions to encourage them to talk about your brand and engage with you.

Step 6

Hashtags are a great way to widen your reach. Using trending topics with a relevant connection to your brand can help you reach new users. However, using too many hashtags can be a turn off – use them sparingly but effectively by seeking conversations where you can add value and expertise.

Step 7

You’ll need to assess how your business is doing on Twitter to continue getting the best out of the social media platform. Twitter Analytics is a great tool for monitoring your impact and seeing what is working. The dashboard will show you when the best time is to tweet and the type of content that is most engaging to your followers.

Do:

  • Follow a variety of people – Get engaged with your customers, thought leaders, other businesses and the media.
  • Keep an eye on trends – Look at trending topics and hashtags and see if you can make a connection with your brand.
  • Get your employees involved – Encourage your staff to follow and engage with the business Twitter account.

Don’t:

  • Forget to tweet – Make sure you tweet regularly and respond to all enquires directed at the business.
  • Make every tweet about you – Your followers will become bored of reading your tweets if they are all ‘salesy’ so be sure to include other types of content.

Don’t just use comments – Use videos, images and links to news articles or blogs that will entertain and interest your audience.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.