Freshly Launched ‘Facebook Business Suite’

Freshly Launched ‘Facebook Business Suite’

If you have the ‘Pages’ app installed on your phone or spend time in Facebook’s scheduling and publishing tools, you’ll have noticed a big change – gone is the yellow and orange Pages functionality and in is the new, blue, professional looking Facebook Business Suite.

Facebook remains one of the biggest marketing tools for businesses of all types, shapes and sizes, and with the company now also owning Instagram, the stakes have been raised even higher. Business Suite is the latest development in Facebook’s professional offerings for companies, and it’s one you’ll need to get round asap if you work in the digital marketing, social media or advertising space.

So who, what, when, where, why? Let’s break it down…

Who Needs Facebook Business Suite?

… anyone who runs a business Facebook Page – but it’s not a case of physically having to make the effort to go and install it and start working with it; it’s already there!

What was the ‘Pages’ functionality on Facebook (usually on your smartphone or device as a separate app, or in the menu section of your Facebook feed) has been automatically replaced with Facebook Business Suite. If yours hasn’t yet, stay tuned – it’s being rolled out across all territories over the space of a few weeks, so should be with you soon.

Instagram advertising and business management, including insights, can also now be accessed from Facebook (they own Instagram, after all) – so if you run an Instagram account that’s either a Creator or Business category account, you too will need Business Suite.

What Does FB Business Suite Do?

Business Suite intends to act as a ‘one stop shop’ for all of a business’ social media marketing needs; hosting all functionality in one place for both Facebook and Instagram’s business tools. Once your Facebook and Instagram accounts are linked, all messages, insights, sponsorship opportunities and page details will sit within Facebook Business Suite.

It’s expected that Business Suite will grow and expand its functionality over the next few weeks and months, but for now, its functionality includes (but is not limited to):

  • Basic Facebook Page admin – including changes and updates to existing information
  • Scheduling and Publishing functionality – to allow you to post to your business Page and to plan content ahead of time. For the first time this includes scheduling to your Instagram account, which has long been something only achievable through the use of third party apps for Instagram users, so will be a real help to those managing a busy presence on the platform!
  • Advertising management – including the planning, amending and payment of adverts across both Facebook and Instagram
  • Messages – to and from those engaging with your Page, including automated responses and common ‘FAQ’ functionality
  • Insights and analytics – on your audience, content and performance across both Facebook and Instagram

Whilst Business Suite does everything Pages did, it adds in the same capabilities for Instagram too. This truly integrates the two social media channels to allow each to be planned for, published to and analysed in a way that doesn’t involve having to switch back and forth between different apps, platforms and statistics, and datasets.

Where Can I find Business Suite?

It’s currently being rolled out across all territories, so don’t panic if you don’t have it just yet – it’ll be on its way!

If you use the Pages app on a smartphone or device, it will be automatically replaced with FB Business Suite at its next update, if it hasn’t been already. If you don’t have the app but would like to, it can be downloaded now from both the Apple App Store and Google Play Store (provided its available in your country or territory – if not, download Pages and wait for the update).

If you use Pages through the desktop version of Facebook, click through to your Pages and when available, you will be prompted to enter Facebook Business Suite and start looking through the new features and functionality.

If you visit business.facebook.com to manage your social media marketing for Facebook, you’ll find this now automatically redirects to Facebook Business Suite.

How Does Facebook Business Suite Impact Me?

Business Suite is the newest functionality Facebook has to offer for businesses, so if you use Facebook or Instagram as a business, you’ll be forced to use it. This isn’t a bad thing – the functionality is easy to use and much improved upon previous iterations of its business offerings – but it will take some getting used to – as any change on social media does.

As you’ll find once you start using it, Business Suite streamlines both Facebook and Instagram’s business functions and makes things easier to navigate than ever before. With clearer analytics and enhanced functionality, it makes growing and developing your online business presence simpler and faster.

…What’s This We Hear About Whatsapp?

If you have a Whatsapp Business Account and use the Whatsapp Business app, you can sync your account with Facebook Business Suite. At the moment, analytics and messaging functionality is minimal (Facebook don’t own Whatsapp, but they work with them) as the companies develop more systems together.

It can only improve from here!

 

The best way to get started with Facebook Business Suite is to access it and start having a play around, but if you’d like more info or support on how best to optimise your social media marketing, get in touch – our team at Woya Digital would love to have a chat!

Facebook Hashtags have made a Comeback

Facebook Hashtags have made a Comeback

Have you recently started noticing Facebook posts that now include a collection of #hashtags? A new update introduced in July 2020 means Facebook hashtags have made a big comeback and effective usage on the platform can aid businesses massively in their visibility – but are you using them?

The History of Facebook Hashtags

Facebook hashtags were introduced in 2013 – several years after they’d gained popularity as a social media marketing tool on other networks. After launch, they were used similarly to platforms such as Twitter and Instagram: with related words and phrases being hashtagged and inputted directly after the intended caption or post.

However, with the lack of analytics and insights demonstrating a heightened ‘reach’ of posts using hashtags, the value of the use of them wasn’t readily obvious to brands, businesses or influencers – and so the use of them decreased rapidly in popularity. An update to Facebook hashtags was made in 2016, but it failed to communicate effectively to businesses the value behind using hashtags, and so they remained scarcely used.

How Facebook Hashtags Differ From Other Platforms

The main difference between Facebook hashtags and those used on other social media networks is the aesthetic of them – they stand out. You can click through hashtags and view other related content just as you can on other channels.

Broadly though, Facebook hashtags work in the same way as they do on other social media platforms and so when used correctly, are a beneficial organic marketing tool.

What’s Changed With Facebook Hashtags?

The latest update to Facebook hashtags encourages users to post with them to better extend the organic reach of posts. Business users will now find they’re targeted with hints and tips to help and encourage the use of hashtags, and demonstrate how they work to link posts to related content and the larger ‘conversation’.

When creating a Facebook post, typing a # symbol followed by the first few characters now allows the network to pre-populate a dropdown menu of related hashtags that are currently being posted about or have relevant content.

When creating posts in Facebook Scheduler however, each hashtag pre-population drop down option actually indicates how popular and how established each hashtag it is on Facebook – so that users aren’t relying on the popularity of use of hashtags on other platforms (ie. Instagram) to match it.

How To Best Use Facebook Hashtags

Facebook hashtags should be used in a similar way to other platforms, but not exactly the same way. Try the following tips to best extend your reach using hashtags on Facebook:

  • Research your hashtags on Facebook and use a variety of them, differing in popularity. Extremely established and very heavily used hashtags will, just like on Instagram, find your post getting lost – so mix it up. Experiment and find what works best for you.
  • Establish your own unique hashtag and use it for each of your posts. (like in Instagram)
  • Stay savvy! Research hashtags before you use them, in case you inadvertently link to content you don’t want to be associated with. Never assume any word or phrase is ‘safe’ or relevant.
  • Include your hashtags in your actual post and NOT in the first comment (as often done on Instagram). This is because when someone hits ‘Share’ on your post, your hashtags will be lost.
  • The amount of hashtags you can use on Facebook is currently unlimited – but that doesn’t mean you should fill a post with them. Instead stick to an appropriate number of related and appropriate hashtags.
  • In order to find relevant hashtags for your business, content and audience, the Facebook hashtag feed pages are the best place to research. They allow you to search tags and look through the current related content, so that you’re able to identify the best possible niches for your posts to sit within.

What About ‘The Algorithm’?

We all know about the ‘algorithm’ of social media networks, and that they chop and change and fluctuate the reach and popularity of posts. It’s true that there are programs and algorithms working ‘behind the scenes’ on Facebook as there are on all social media channels, but it’s not something that businesses need to overly stress about.

Instead, focus on doing things ‘right’ and taking the time on each post to tailor it to the relevant platform and audience – using appropriate and relevant hashtags.

Need Social Media Marketing Support?

If you could do with a helping hand on Facebook or any other social media network, give us a call or drop us a line at Woya Digital. Social media platforms are constantly changing and developing; but as with any industry, there are experts, and experts can transform your marketing online.

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

Are You Using Facebook Creator Studio?

Are You Using Facebook Creator Studio?

You may not even be aware of it yet, but Facebook Creator Studio is the latest update for ‘Page’ owners and administrators who use Facebook and/or Instagram for their small business social media management and marketing. So who has it, what is it and how can it help with small business growth and social media presence? Read on …

What is Facebook Creator Studio?

Facebook Creator Studio is a one-stop-shop for the management of Facebook Page content. It acts in place of the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App so that everything to do with your Facebook content can be managed from one place.

How do I find It?

Facebook Creator Studio is being rolled out gradually across different counties and territories, so although some accounts will automatically direct you to it when you click your Facebook Publishing Tools link, others won’t.

If you attempt to manage your Publishing Tools and find that you don’t yet have automatic access, simply type ‘Creator Studio’ into the Facebook search bar to find it. If you’re still unable to access it, don’t worry: it may just be that it’s not yet been rolled out to your account.

How is it Different to Existing Management Tools?

Historically, Facebook’s page management tools have been split into several different apps and places; accessible either through the usual desktop Facebook site or a standalone Facebook app that interlinks with your Facebook account. Whilst some recent integration has seen Instagram ads become more aligned with Facebook’s own Ad Manager (facilitating the management of both from one single place), there has never before been one single point of management for all of a business’ content across both Facebook and Instagram.

Facebook Creator Studio gives consistency to the management of a business’ social media marketing no matter the size or type of company – it offers the same opportunity for small business growth as it does a large corporation, albeit they may not quite be matched in terms of advertising budget. Creator Studio combines, aligns and simplifies Facebook page content management tools for businesses.

Despite being more streamlined than its predecessors, it does have more options and facilities than previous tools. Notably, it holds the ability for the user to upload, manage and schedule all content across both Facebook and Instagram from a single place – something for which a large degree of small business marketers and social media managers have previously used (and often paid for) third party websites and apps. Indeed, this update is so comprehensive that it’s a possibility we see some third-party programs no longer needed, as users move across to Facebook Creator Studio.

What can Creator Studio do for Video Content?

Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times and made it easier than ever for businesses to manage their videos. A content library acts as a central video storage location and allows users to upload and schedule videos across any pages within which they hold an administrative role. Multiple videos can also be uploaded at the same time.

Videos can be used in page Stories, both on Facebook and Instagram.

What Insights does Creator Studio offer?

Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram presence, as well as allowing the user to split them out and see them separately. Insights available on Facebook Creator Studio include, although are not limited to:

  • Performancethe views, likes, reactions, comments and overall engagement on all content across pages and cross-posted
  • Audienceinsights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram
  • Loyalty ­­– track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content
  • Earnings – track the monetisation and income of content that includes ad content – such as videos with ad breaks within

Will it help me Monetise my Content?

Any business looking to monetise their content across social media; be that directly through advertising or indirectly through other purchase behaviour; are able to explore and venture into new ways of doing so through Facebook Creator Studio.

This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner payouts. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is ground not yet covered by any standalone social media network, but instead only by specific brand advertising agencies and businesses.

All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.

Does my Small Business need Creator Studio?

Yes! However, if you don’t start using it soon, you’ll be moved to it for your Facebook Pages management anyway!

There is also a handy App (available for free on the App Store and Google Play) for use as an on-the-go management tool – allowing you to respond to queries and messages, oversee your monetisation and income and manage your scheduled and published posts right from your mobile device without having to switch between apps or wait to access a computer to use the desktop version of the Facebook website.

Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you have not yet checked it out, we suggest taking a look and familiarising yourself!

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

All About New Instagram Reels

All About New Instagram Reels

Every so often, the big social media channels drop a new feature that changes the way the platform can work for users and businesses. The latest, this week, is Instagram Reels – a bold new feature to Instagram, similar to another major social media network.

What Are Instagram Reels?

Reels allow you to record and edit 15-second multi-clip videos set to music or audio, with effects and tools, that play on repeat. Sound familiar?

It’s essentially the premise of TikTok, but allows Instagram users the same functionality without them or their audience having to download and sign up for a completely separate app, and into a different social media network. The video content is filmed and edited within the Instagram app, or uploaded from your mobile, as with any other Instagram content, with the same access to sticker, GIF and music usage.

Previously Added Instagram Features

When Instagram launched, it began simply as a photo-sharing platform, with images limited to the little squares that have since become so synonymous with the social media network. Since then, feature updates have included:

  • Boomerang – the looped three second videos that now see glasses of champagne clinked all over feeds
  • Stories – essentially the same as Snapchat Stories, full-screen length content that expires after 24hrs
  • Close Friends – the management of privacy levels within content posting

All have contributed to the business growth and social media strategy of small businesses.

Should Businesses be Using Instagram Reels?

Whilst Reels are yet to be proven in terms of business growth and marketing effectiveness, there’s certainly no harm in trying them out and seeing how they work best for your small business. If you already have content posted on TikTok, this can be re-purposed for Reels, and if not, now’s the time to try it out!

What Should Businesses Post on Instagram Reels?

It may not be immediately apparent as how to best use Reels for business purposes, but there are lots of options available – and cheaply too.

Try a quick product/service showcase, tips on usage of your product, facts on your brand and/or a brief introduction to members of your team. Instagram Reels will also work well as teaser trailers for upcoming products, announcements or events.

Are Reels Available Everywhere?

Reels rolled out first in the US, and within days were available across 50 countries. This is far from everywhere just yet, but it’s likely we’ll see it launch across the remaining countries over the next few weeks.

It’s worth noting here that the rollout of Instagram Reels shouldn’t be affected by the potential outlawing of TikTok in some countries – this is a separate issue and involves the data sharing of users rather than their content.

Why Should Small Businesses Use Instagram Reels?

Here is an additional new way for you to connect and engage with your audience on a platform that already has a massive following.

Reels presents an opportunity for small businesses with an already established Instagram presence to showcase and re-purpose content in a new way. As Instagram Reels grow in popularity and are more widely utilised, there will be an expectation for brands to ‘go with the flow’ and use them too.

Instagram Reels are still very new, so there’s plenty of time to learn – and no time like the present! A more detailed overview of the main Reels tools can be found on Instagrams announcement post.

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! Looking for support with your social media marketing? Check out our pay monthly social media packages,

5 Tips To Grow Your Instagram Followers

5 Tips To Grow Your Instagram Followers

Instagram is one of the most used and most downloaded apps in the world, and has been since it’s introduction of extra features back in 2010.

For businesses looking for growth on social media, an active and engaged Instagram account is a must! When it comes to techniques and advice to grow your Instagram followers, you’ll find thousands of internet pages dedicated to loops and paid-for services that actually could do more harm than good.

The real key to growing your following? Nail the basics.

Why Should You Look To Grow Your Instagram Followers?

Put simply, the more people that follow you, the more people are exposed to your content, and therefore your products and services.

While both Instagram followers and business growth aren’t linear, you should look to grow your Instagram followers to both assert authority and increase marketing exposure.

1. Optimise Your Bio

There isn’t much room in an Instagram biography, but it needs three basic things to inform your audience from the ‘off’: who you are, who you’re for, and where to get more info (key-worded accordingly).

The latter can be covered with a link to your main website or online presence, and the rest bullet-pointed for convenience.

This is short, sharp marketing, with no room for ambiguity.

2. Increase Share Quality

The content your small business shares on all social media platforms should be of a decent quality, but should also be tailored for the social media channel that it’s being shared on.

A key way to grow your Instagram followers is to ensure that your content is shareable and saveable – it must be perceived as valuable enough for others to want to highlight and pass on. If your business can position itself as an expert in its niche, those interested in that area will want to follow you for exactly that reason.

3. Use Hashtags – Wisely

Each feed post on Instagram can have up to 30 hashtags, and each story 10. It’s always worth having a  hashtag that is specific to your small business or product, but then research into hashtags relevant to each post to include them.

Ideally, choose a variety of tags with between >100k and >500k uses. Check each tag before you use it… not all acronyms may mean what you think they do!

4. Utilise Instagram Stories

Where your feed may seem branded and beautiful, Instagram Stories presents the opportunity for much more on-the-move and off-the-cuff personal social media marketing.

Use Stories to connect more personally with others, share customer content and to give an insight into behind-the-scenes activity that customers (both potential and existing) otherwise wouldn’t see.

5. Connect With Other Businesses

It may seem counter-intuitive to connect with your competitors, but actually, there’s business growth benefits to be gained from doing so. Follow them to keep an eye on their activity and followers, and to ensure you’re meeting your client’s needs just as they do (or better!).

Tagging other businesses and products in your posts will increase your visibility, and following other businesses will allow you to see what they are up to, and keep an eye on trends.

What Not To Do To Grow Your Instagram Followers

The internet is stuffed full of offers for brands and influencers alike to buy followers, boasting that they’re real and ‘high quality’. In truth – they’re not. These services are simply reams of bots, ready to clog up your follower count with accounts that are blatantly obviously false and will only skew your social media insights.

Many small businesses also use social media ‘loops’ to grow their Instagram followers, but this too simply falsely inflates the numbers. Loops are simply follow-for-follow groups whereby everyone involved agrees to follow everyone else. Realistically this simply clogs your feed with content from accounts unrelated to your business, and gives you followers who, although real, will never engage with your content because it isn’t relevant to them.

The true measure of success on Instagram is engagement, and if you’re able to attract followers who actually really care and are interested in and value what you are posting, they will engage with your content. So continue to find this real, interested audience, and post for them.

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! Looking for support with your social media marketing? Check out our pay monthly social media packages,

How To Set Up Your Facebook And Instagram Shops

How To Set Up Your Facebook And Instagram Shops

Facebook and Instagram Shops are the newest entry to shopping on social media, and offer an integrated and easy shopping experience for those using these channels.

Even if your brand already has an online commerce option, you should also consider launching Facebook and Instagram Shops alongside it – even if you don’t currently experience a large degree of traffic, commerce or engagement from these channels.

What Are Facebook And Instagram Shops?

Facebook and Instagram Shops are virtual ‘storefronts’ that present your products or services integrated within the social media channels’ existing branding. This allows for users of these channels to shop online without having to click elsewhere. It gives brands an ideal new digital marketing outlet without having to invest a great deal of time, effort or money (it’s free!) into a new sales channel.

Why Has Facebook Created This Functionality?

Facebook (who now owns Instagram, so has set this up for both channels) has created this functionality for two reasons  – and neither cost you, the small business, anything at all!

The first is traffic and user experience. The majority of brands using Facebook and Instagram for marketing purposes, and therefore placing ads with them, are doing so to sell a product or service – so encourage those seeing their adverts to click through elsewhere and off the social media channel… either to their own website or to their online sales channel. Integrating an online shopping experience into the social media sites allows for Facebook to retain users on their channels and not lose them elsewhere.

The second reason is money… but indirectly! Selling directly through Facebook and Instagram doesn’t cost small businesses anything, but it’s likely that their engagement with the channels and engagement around them (ie. with influencer advertising) will increase. This in turn leads to more users on Facebook and Instagram and so more businesses looking to spend their marketing budget on these channels through ads and sponsored content.

Benefits of Shops for Your Small Business

Providing that a marketing outlay loses you nothing, it’s worth doing. As Facebook and Instagram Shops are free to set up and don’t take too long to do, they should be trialled as a new sales channel – after all, if it doesn’t work for you, it’s cost you nothing!

Shops integrated into social media channels are growing in popularity and success because as much as the public’s trust in social media sites grows, so too does their laziness! Shortening and simplifying the amount of steps a consumer needs to go through to make a purchase only increases the chances of that purchase being made. The easier, the better… and little is easier than something that already fits in with a channel or app people are very familiar with.

How To Set Up A Shop On Facebook

Shops are created on Facebook through Commerce Manager, an in-browser, in-account tool that’s not all that different to the existing Ad Manager you’re probably already familiar with.

Follow these steps to set yours up:

  • Use Commerce Manager (on a desktop PC or laptop only – this is currently not available on mobile) to open and name your shop. There are some requirements your business must fit to set up a Facebook shop, and these vary by area.
  • Follow the set-up process for Facebook Shops. This varies dependent on your business type but is well-guided and easy to complete.
  • Upload product info, prices and images to your shop to stock your inventory.
  • Customise your product ranges by sorting them into ‘collections’ and making them as easy to navigate (and to cross-sell!) as possible.
  • Get marketing! Once your shop is up and running and functional, it’s time to start promoting it and letting those who follow you on Facebook know that they can now shop direct from your businesses ‘Page’.

How To Set Up A Shop On Instagram

You may have been expecting another full step-by-step guide here, but we have much better news for you – you don’t need to set up a whole new shop! Instagram Shops are an offset of Facebook Shops. Once your Facebook shop is set up, you can just follow these easy steps to get your Instagram Shop up and running too:

  • Ensure your Instagram account is a ‘Business’ account – and if not, make it one.
  • Link your Instagram to your Facebook account, if it isn’t already.
  • Tag Products in your new feed posts! These will link through directly to your Facebook Shop, whilst still giving users the experience of shopping through an Instagram interface.

As Instagram Shop offerings expand, more features are being added.

In 2020 so far, this has included a ‘swipe up’ type feature (even for accounts with under 10,000 followers, which is the standard qualifier for such functionality) for products and a ‘small business shop’ sticker for Instagram Stories.

Where Can I Get Support In Setting Up Facebook And Instagram Shops?

Setting up Facebook and Instagram Shops isn’t a difficult process, but it’s something that brands should aim to do ‘right’ rather than do ‘fast’; after all, you need to develop a well-branded and consistent shopping experience, even if it is through your existing channels.

If you’d like to learn more about whether Facebook and Instagram Shops would be right for your business and its marketing, and if so, how best to optimise the set-up, get in touch with our team. Our Social Media Experts stay constantly up-to-date with the latest in tech knowledge and follow developments on algorithms and viral trends as they happen. We’re happy to offer knowledge, advice and guidance alongside full set-up and management services. Get in touch – and let’s get selling!

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment!