It’s news to no one: the world, and the world wide web, is mobile. More of us than ever have global information at our fingertips and in our back pockets in the form of smartphones and internet-connected tablets. It should be a given that websites are enabled to operate on mobile devices and smaller screens seamlessly – yet there are still businesses out there without having optimised their web content to a mobile friendly website. Their days however, are numbered … courtesy of Google.
Google have announced that from September 2020, they will start moving to mobile-first indexing for all websites that appear in their search results. They estimate that 70% of the websites in Google listings are already mobile friendly and won’t be negatively affected: but the 30% remainder will be.
What is Mobile-First Indexing?
Put simply: mobile friendly websites will be featured at the top of search results, and those that aren’t will be ranked at the bottom.
Mobile-first indexing is the practice of ranking websites in search results based on their mobile friendly features. If a website is designed to automatically format properly no matter the device size or type, and includes like-for-like content (including text, videos, images, links, titles, descriptions and meta tags), it will be ranked higher in search results than those not formatted to be accessed on different devices.
Why is Google doing this?
More users than ever are accessing the internet through their portable devices, so optimising search results to feature more inclusive results first simply helps Google deliver a better experience to those using their site. Mobile-first indexing will provide a better customer service overall: keeping search results useful, readable and simple.
What does Mobile-First Indexing mean for your website’s SERP (Search Engine Result Page)?
If your business website is mobile-friendly, mobile-friendly indexing will have a positive impact on your SEO (search engine optimisation). However, if your business website isn’t mobile-friendly, it will be negatively impacted and demoted down the results.
SEO is a key marketing activity for businesses to enable visibility online against their competitors, and without careful management of SEO, it can be difficult for companies to be found on the internet. If there’s any chance that your business’ website could be ranked down as a result of these changes, action should be taken immediately to avoid this.
What action can be taken to avoid being ranked down as a result of Mobile-First Indexing?
First off, if you’re not sure whether or not your website is mobile friendly, check online to confirm.
If it looks as though you do need to take action to re-format your website, make it a priority amongst your internal marketing and IT objectives. Although the indexing won’t begin until September, any changes to your website should be made as early as possible.
Dependent on how your website was created and is managed on an ongoing basis, it may be that re-formatting it to include mobile optimisation is a simple task. If not, web designers will be able to make a fresh ‘copy’ of your existing site that is able to adapt to the device its being viewed from and may even be able to enhance the overall user experience of the site. This doesn’t mean creating a separate website to your existing, but rather recreating it in a better, more accessible format.
If your website does need to be re-formatted, there are mobile-friendly guidelines set by Google that lay out their requirements for an optimised mobile website. Web design professionals will be able to follow these guidelines to ensure that your new web offering fits and will be prioritised within search results.
Whilst not a standalone story in marketing terms, having a mobile-friendly website will contribute to marketing communications – individuals can be encouraged to carry out website actions ‘on the go’ or to download apps, dependent on requirements. If your business’ website has been unformatted for mobile purposes until now, subtly demonstrating to your audience that it has been revamped may be beneficial.
Will other SEO measures remain important?
Yes! While Mobile-First Indexing is part of how websites are ordered on Google search results, it’s not the be all and end all. Other factors such as domain authority, trusted links, easy-to-read and navigate pages and relevant content will all continue to play a part in search engine ranking. SEO should remain a priority for businesses of all shapes and sizes.
As SEO experts, Woya has the tools, the skills and the ability to improve your SEO rankings with our established search engine marketing techniques. We understand the art of supporting websites to rank higher in Google for keywords relevant to your business and potential client searches. Find out how your website is performing with our FREE online SEO Site Audit Report
The world of digital marketing is constantly changing and it is often difficult for a small business to keep up. One major change with the rise in digital assistants is the increasing importance of voice search.
Let’s take a closer look at what this is and how to optimise your website for voice search so that you have more chance of your website getting found.
What is Voice Search?
Voice search has come to prominence with home devices such as Alexa. You ask questions or make requests and Alexa or Siri come up with the relevant answers. Digital assistants are now used on smartphones and other mobile devices, and as consumers, we’re becoming more reliant on them.
Why Is It Important to Optimise Your Website for Voice Search?
When you type a search term into Google, you get a whole list of options stretching down the page. With voice search, you get a limited number. How we construct voice searches is also different. We might type ‘best Chinese restaurant London’ into Google where we would ask Alexa ‘where can I find the best Chinese restaurant in London’.
Voice searches tend to be longer and less abbreviated than text searches. It’s an important distinction to understand when you come to writing your small business web content.
Tips for Optimising Your Site for Voice Search
It’s a challenge to optimise for voice searches. It means tweaking your content and having a slightly different focus.
Ensure your website speed is optimised. Speed in search is very important in rankings, so make sure that your site downloads at the optimal speed. It’s a small factor in voice search, but an important one.
Have a content-rich site. Good quality content has long been important in digital marketing, so ensure that you provide valuable, interesting content. This is less about hitting the appropriate keywords as setting yourself as the expert, go-to site that puts you at the top of searches.
Have blogs written in a conversational style. Because we’re asking voice search devices for information, make sure areas of your site such as blogs are written less formally and more conversationally.
Focus on longer tail keywords. This is one part of how people search using voice and it’s important to understand all the different permutations of language that they are likely to use.
Add a Q&A section or page to your website. Users are likely to ask questions such as why, what, when etc. Adding a FAQ section to your website quickly creates search-friendly entries that are more likely to show up on voice.
Structured data in the site backend. This is something more on the technical side. Structured data and schema mark-up allow search engines to crawl your website efficiently. The backend is basically everything on your website that you don’t see such as the underlying code.
Implementing these relatively simple tips should help your small business manage search results for voice better. It means thinking about the content on your website a little differently based on how the average consumer will be searching via voice.
Woya Digital makes digital marketing affordable for any size business through our pay monthly marketing packages, with no upfront investment. Find out how your website is performing with our FREE online SEO Sit Audit Report
The domain name, or home, for your business is a critical point for your company’s visibility. If customers can’t easily find your online presence, they’re unlikely to search for long, and may well find a competitor of yours instead. Domain names are a big market, and prices range from several pence to thousands of pounds depending on the terms used. Your domain name should be relevant, easy and intuitive.
What is a Domain Name?
Put simply, a domain name is the address of your website on the internet. Beginning with www. (an abbreviation for world wide web) and ending in a range of suffixes (the most common being .com, .co.uk, .net and .org), it is usually just your company’s name.
A domain name links through to your website, so when it’s typed into an internet browser or clicked through to, it directs to your business website. Your website doesn’t actually ‘live’ here as such, but it’s how it will be found.
How do I choose a Domain Name?
Normally, a domain name will be your business name. However, if for any reason this isn’t available, you may wish to pop in hyphens, shorten or abbreviate it or go for something else entirely. For example, if your company is a mechanics based in Sheffield, sheffieldmechanics.com may suit you rather than your business name.
Your website can have as many domain names as you like, although you should only communicate one for consistency. Other domain names may be in place to help potential customers swerve competitors or just to capitalise on random searches.
How do I find out Which Domain Names are Available?
Search! Domain name companies will be able to list out variations of your chosen name for you to select from. You may still be able to buy names directly from the owner, but this is often an expensive way to purchase and ideally, should be avoided.
Are Domain Name Prices Set?
Absolutely not! Domain name companies often host sales and different offers, so it makes sense to shop around. As with any purchase, you’ll find different price points and different levels of service from different providers, so only settle for someone that you feel works for you and your business. Most domain names can be bought from more than one provider, so there’s no need to find the name you want and buy it immediately without checking others.
How to Buy a Domain Name for Your Website
Different domain name companies will have different processes, but in most cases, you’ll need to select your domain name and/or service package, make a card payment, and it’ll be yours immediately. Once allocated to you, you can assign the domain name to direct to your business website and it will be ready to use within 24-hours. Domain name purchases are usually valid for a year, so unless subscribing for longer, you will need to re-purchase thereafter.
Woya makes new business websites affordable through our pay monthly, no upfront investment marketing packages. For more information and support with regards to getting your new business website up and running get in touch!
Never compromise with business visibility, especially online for your website. It is the cornerstone of professionalism, providing a first impression and encouraging people to do business with you (or not?). Looking at your current website, ask the question, should you invest in a new website?
Here are a few points to consider when deciding whether you should invest in a new website:
First Impressions Matter
We live in an increasingly tech savvy world (my seven year old ‘Googles’). Customers explore their options by reaching out and searching online for products and services, plus social media platforms for reviews. This makes it integral for any business to have a fantastic website. A branded business website will reflect your company values, professionalism and attitude. What does your website say to potential clients in the first 10 seconds? Try it!
Old Websites Lose Business
A old and poor website will most likely mean that you are losing potential new business. While not having a website at all is a major business failing, having an old or poorly designed website can be more damaging. For a professional business a website is integral for success and improving online visibility will have amazing results.
So What Makes Websites Old Fashioned?
Most of us have encountered websites that look old and tired. It doesn’t take long for technology to become out of date in this fast paced world. For a progressive business, having an awesome website is simply essential, for visibility, increased traffic and ultimately profitability.
Here are a few indicators of an outdated website:
Initially websites were filled with content affecting the navigation. Businesses are now encouraged in the direction of a simple responsive design that engages the visitor.
Non-Responsive Mobile Layout
This is essential as 60% of Google searches are now on a mobile! How does your website perform on a mobile phone, have you checked? Many businesses don’t focus on a responsive mobile website. While your website may be great on desktop, it is even more important that your site perform well and is easy to navigate or make sales on mobiles.
Share of online searches initiated on a mobile device, by industry – Source Hitwise
The interface of a modern website should not feature outdated effects and design. Modern typography, visually pleasing layout and easy to understand text and navigation make up the essence of a modern website.
Why You Should Invest in a New Website?
Here are just a few reasons why a new website would benefit your business:
A modern website a lower bounce rate and a better conversion rate. If a website is impressive to a potential customer, there is an increased chance of converting them into a customer. By investing in a new website with the right marketing partner, companies actually contribute to their improved conversion rate. (Remember this doesn’t cost the earth with a #paymonthlywebsite solution from Woya Digital.
Customers are the backbone of any business. With cut-throat competition, you want to offer your customers the best services and retain them as customers. An effective website is a channel for effective and ongoing communication through regular updates and blogs.
A new business website will give you an edge over your competitors. When a customer is contemplating the market choice, an impressive and effective website can be the deciding factor.
Search Engine Optimisation
A poorly optimised site can translate into loss of potential business. A new search engine optimised website will improve your ranking on Google. Enabling you to direct more traffic to your site. This is critical to being found online.
Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO. All paid monthly, with no upfront investment.
Considering the wide adoption from the business community, the message is pretty clear, It’s time to make your mobile website, mobile friendly… But what has prompted this approach? Why is there such a craze among webmasters to develop a mobile responsive website? Let’s take a look.
Tapping the Massive Audience
Currently there are 3.5 billion users connected to the digital world of internet through globally residing IPs. Out of these 3.5 billion users, 60 million dwells in the UK. Refine it further and you will find that 70 percent of the internet users (aged 16 or above) access internet through their mobile phones and smart phones. We tried summarising it and the conclusion we reach is:
Whether you are in England, Scotland, Ireland or Wales – if you are on the internet right now, statistically the chances are that you are on your mobile phone.
Now with such a massive audience to tap, who wouldn’t want to have a mobile website, mobile friendly?
You Don’t Just Have an Audience, You Have a Flock of Customers
Tapping a large audience doesn’t always translate into more business opportunities. But here, you have the McFlurry and you have the M&M as well to top off the experience. A report from Capgemini and IMRG revealed that during December 2016, 47 percent of the retail sales were made through mobiles. The report further goes on to predict that the ecommerce sales in the UK will cross the figure of £500billion by 2020. Out of which mobile commerce will contribute to a whopping share of 45 percent.
You have the audience and you have a consolidated niche that is ready to earn you some significant business.
Here is a bonus for our readers: Clothing, books and home electronics were the most popular consumer products that the residents of the UK purchased over the internet over the last two years. So all the concerned retailers, it’s time to call a meeting with your webmasters.
In the World of Internet, Google is the Ruler
Google too appears to be strongly advocating the idea of mobile compatible websites. With its recent algorithm updates, the search engine has been prioritising mobile friendly websites on its ranking table among the returned SERPs. Search engine optimization is the rule of law in this kingdom and webmasters are always looking for strategies and practices that can help them rank higher on SERPs.
As such having a mobile website that is mobile friendly can help you boost your website ranking.
And in the End, it’s the Reputation that Matters
The whole concept of a mobile website that is mobile friendly is to provide convenience to the users. They can access from the comfort of their palms, anytime and anywhere. That is the future as this improves a customer’s online experience and accents your mobile website and brand with glowing reputation.
When your customers are satisfied and you have a burgeoning reputation in the market. Nothing can stop you from being a competitive player in your industry.
Need Some Help?
The team at Woya Digital is here to help you out. We offer pay monthly mobile website solution that is customised and managed. No upfront cost and backed by a reliable infrastructure. From SEO to mobile websites that are mobile compatible, we will integrate everything that you need for your new mobile website to be successful.
With so much content online, it has become quite difficult to bring your business and products to the forefront. However, a successful business does not just depend on ‘fresh content’, though that is one of the biggest factors with a pay monthly website, but what often makes a success are the other small elements to bring in the traffic.
One way to give your business that market boost is to hire an designer or digital marketing agency for a pay monthly website service. Services such as these create a modern market presence through fresh website design taking into account your brand, business information and shaping your online presence to a T. Following are our ten essential features that a website must have in order to run a successful business website:
1. Personalised About Us Page
Today, an ‘About Us’ page has evolved into many categories: history, accolades, achievements and a personal short story. The idea behind an About Us page is to give your potential costumers insight into how you came about your business and what challenges you faced. Adding your personal story allows people to connect with you on an intimate level that build’s trust even before they have approached you.
2. Visible Pricing and a way to buy
If you want your business to reach that goal you have planned, then it needs to have a killer e-commerce platform and the best way to interact with your customers . . . a quote form. Today, it is a must that businesses show pricing and if they have a physical store they mirror this online. What’s the reason?
Great way to advertise your products and services
It brings in more sales
Bigger market presence
As for the quote form, this allows you to know about a person and their business before they become your client.
3. FAQ page
Before they ask, you already have the answer, this is the beauty of a well- written FAQ section. Customers appreciate it very much when the answer to their every question is already given and in detail, it shows that you have thought about it. This is the place where you can go crazy and write everything in detail, all the questions you have been asked so far, details on the product and service so that your customer is satisfied and knows you care. Plus you can refer future queries to this page when the question arises, like a answer database.
4. Contact form
The importance for this page cannot be stressed enough! There’s nothing that people hate more than not finding contact information when they want to inquire about a service. Points that must be included are phone numbers and e-mail address (be careful of spam), which people can easily copy. Not having this raises more questions, queries and concerns, quite simply it will probably cost you the sale.
5. Anti-Spam solution
CAPTCHA – Your security partner. All it does is make sure that you are not being scammed by a virus and the person on the other end is a real person. It is easy for a web developer to set up, so insist on this as part of your new pay monthly website.
6. Linked telephone number
Modern websites can easily link telephone numbers, which allow your visitor to call you simply by clicking the link on the telephone number.
Your new pay monthly website should include this feature as standard, not having this makes users switch off and unable to make that snap decision to call!
7. Mobile friendly website
This isn’t even negotiable, if your website is not compatible on a mobile phone, act now! 2017 websites are intelligent enough to know what screen visitors are viewing on and will convert the layout into the right and often very different format to make the content work. This impacts design, so make sure your website has this feature, this is key, as much as 50% of web traffic can be on a mobile in 2017.
8. Create hooks to obtain leads
Lead Magnets are important, period. A real hook would be fantastic content that the visitor wants and would be prepared to provide their email address as a trade. This ‘Download our Super Guide’ or something exciting, new and fresh, make sure that it has ‘fascination bullets’. In modern days a newsletter is not enough and not exactly a lead magnet, it sure does the work in driving in more traffic you need more imagination to appeal to your audience.
9. Links to your social media pages
Remember the bigger market presence? This includes social media pages such as Facebook, Twitter, Linked-In, etc. This is a great way to engage and present your target audience with information, which they will enjoy reading.
10. Regular fresh content on your website pushed out to social media via a pay monthly website service
It’s not always about quantity. Post new, ‘quality’ content every week to keep your audience engaged. Use different lead magnets and content types to attract their attention.