Official Motorsport Marketing Partners for the Alfa Romeo Championship 2020

Official Motorsport Marketing Partners for the Alfa Romeo Championship 2020

Motorsport in general is having to work harder than ever to survive! Motor racing championships are currently facing exactly the same pressures as business and as we speed into a new decade, the challenges are likely to increase for the less prepared.

This trend is no different for one of the oldest and well-known motor racing series in the UK, the Alfa Romeo Championship, which is just one year away from its 40th anniversary. It may have a distinguished motor racing heritage, but it certainly is a progressive Championship.

It is with this at the forefront that the Alfa Romeo Championship has announced a new appointment, an official motorsport marketing partner for the 2020 season, Woya Digital.

West Sussex based Woya Digital is a digital marketing agency comprising of experts in respective marketing fields with a main focus on SME business growth. This is achieved through affordable, integrated digital marketing methods such as: lead generation marketing, making friends with Google via essential local SEO and organic SEO, plus designing fully optimised websites.

Managing Partner, Natalie Karr commented “We are delighted to be working with the Alfa Romeo Championship this season, a genuinely fantastic fit to our experience and growing automotive / motor racing portfolio. With so much racing heritage and the desire to expand, we are excited about what we can achieve together.”

As digital marketing experts, Woya Digital has a specialism in motorsport marketing, experience in igniting motorsport sponsorship and is generally superb at generating leads for businesses through marketing. They are working with the Championship to maximise the potential of the 2020 season and beyond.

“The challenge for all UK motorsport is real, from club racing to the dizzy heights and proven success of the BTCC.” Championship Co-Ordinator Andy Robinson commented. “Maintaining healthy driver entry levels, developing new motorsport sponsorship relationships and attracting fresh race spectators on all platforms is key and an essential goal for all levels of motorsport. This is why the Alfa Romeo Championship has taken this bold move to engage with digital marketing and motorsport enthusiasts Woya Digital.”

ENDS

About Woya Digital

West Sussex based Woya Digital is a digital marketing agency comprising of experts in respective marketing fields with a main focus on SME business growth. This is achieved through affordable, integrated digital marketing methods such as: lead generation marketing, making friends with Google via essential local SEO and organic SEO, plus designing fully optimised websites.

www.woya.co.uk

About the 750MC – Alfa Romeo Championship

With nearly four decades of racing history, the Alfa Romeo Championship features a grid spanning a huge variety of different models from the Italian marque, as well as allowing competitors with Fiat, Abarth and Lancia machinery. Three main classes (Modified, Power Trophy and Twin Spark Cup) cater for the different models in addition to the Italian Invitation class, meaning that grids include everything from a 33 to a Mito. The 750 Motor Club offers the UK’s best value racing with a continual drive to offer the highest quality competitor experience and paddock for the club-level driver, as well as a host of other benefits to suit both novice and experienced racers.

www.alfaracer.com 

Create your Business Social Media Content Calendar

Create your Business Social Media Content Calendar

There’s nothing worse than suddenly realising you haven’t tweeted/posted to Instagram/pushed out a Facebook post for an occasion you needed to promote, to inform the world of your latest brand developments! Cobbling together a last-minute post and sending it out at any time of day, just because you need to get something out is not ideal – and it’s certainly not in the content marketing textbooks!

These situations (amongst other reasons) are why you need to be using a social media content calendar to help you plan, track and strategise your content all year round, without any unnecessary stress.

What is a Social Media Content Calendar?

Put simply, a social media content calendar is a calendar that plans out what content you will post, to which social media channels, and when. It’s best to create as an e-document that can be regularly updated and amended as required.

Why you need a Social Media Content Calendar

Planning out your social media content in advance allows you to ensure: you’re covering all business aspects, you’re aligning your posts with your business goals, you’re maintain consistent branding, you’re tailoring your content to your target audience, and you’re making sure you are optimising your content for maximum reach and follower growth.

Part of this process involves researching what your customers want to see and which hashtags work best for you to maximise exposure to both your existing and your potential customers and/or service users.

Basics before you get started

Before you even start on your calendar there are a few basics that you need to first have established to allow you to move forward:

  1. KNOW WHO YOUR CUSTOMER IS – establish exactly who your target audience is so that you can create content specifically for this audience
  2. ESTABLISH YOUR GOALS – identify what the reasons are that you are even posting to social media. Establish your “whys”
  3. IDENTIFY YOUR PLATFORMS – many businesses we work with have a Facebook, Twitter, LinkedIn and Instagram social media account – because they believe they need to be visible everywhere – this is not true. Based on your capacity to regularly create and post content, identify which platforms your target audience is on, and focus your energy on these
  4.  ESTABLISH YOUR BRAND IDENTITY – especially for new or small businesses, have your logo, brand colours, fonts and all other design elements established – basically this should be standard to the look and feel of your website. It is important to have a consistent online presence as it means viewers can get familiar with your brand, find you easily, and this allows you to build up trust through familiarity

How you should arrange your Social Media Content Calendar

Different social media channels call for different types of content, and planning ahead allows you to ensure that you’re structuring all your content in the way best suited to the particular social media channel it is intended for. On the whole, there are some basic rules you can follow to really optimise your social media usage:

  1. DON’T HARD SELL – there’s a clue in the name ‘SOCIAL media’ – it’s more about engagement and being social! Be more discreet and position yourself as a thought leader/expert in your field rather than making every post a sales pitch
  2. STICK TO THE 80/20 RULE ­in the same way it’s annoying if you follow someone who only posts selfies, it’s frustrating to see brands just posting about themselves. 80% of your posts should inform, educate and entertain, and only 20% should be business promotion
  3. MIX IT UP ­– however niche your brand, get creative and mix your content up. Try a combination that works for you, i.e. product, then current affairs, then industry, then customer, then motivational quote…and so on. The key is keep it ‘social’ and encourage engagement
  4. IDENTIFY THE BEST TIME TO POST through analysis, establish when your target audience is online, and schedule your posts around this. There are general time guidelines which can be found online, however it really depends on your industry and your social media platform insight reports will allow you to track and identify when your audience is most active online

There are options to manual posting

For our sanity – there are social media scheduling tools available! There are a range of software options available which allow you to schedule your social media posts, with image, text and hashtags as far ahead as you like. The software will then automatically publish your posts on the chosen day, at the chosen time, and on the chosen platform!

Social isn’t going away, and if you are not yet taking advantage of social media marketing to grow your business, you are going to get left behind!

 

Woya Digital is a small digital marketing agency made up of experts in our various fields. We believe in making business growth through digital marketing affordable for all businesses through our pay monthly marketing packages, with no upfront investment. Find out more about how we can support your business growth through digital marketing.

 

Latest Google Update Released

Latest Google Update Released

We seem to have entered an age where everyone blames their social media, web content or marketing related failures on ‘algorithms’; even if perhaps that’s not really the case. In an attempt to stop internet users scapegoating their tech updates, Google yesterday, for the second time announced a broad core algorithm update in advance of it actually happening and impacting on websites. What does a Google update actually mean for your business and web presence? Read on ….

What is a Google Broad Core Algorithm Update?

‘Broad core algorithm updates’ aren’t specifically aimed at combatting any one issue, but rather at improving Google’s overall systems efficiency. These updates can take anything from a few hours to a few days to roll out across all content online. Whilst there’s no set schedule for these updates to take place, they do usually happen every few months. This means that what can be considered ‘Google friendly’ content changes frequently.

What happens when a Google Update is implemented?

The effects of algorithm updates vary depending on exactly what work has been done ‘behind the scenes’. The most notable impact is usually a change in the search rankings of content; so you may find your pages suddenly rank considerably higher or lower than they did before. This happens as Google reassesses all of its content to better align it and list it out.

For businesses who rely heavily on organic search for traffic to their websites and resulting sales, any change in SEO situation can have devastating effects if not managed adequately. It’s important, therefore, to work on your website optimisation regularly.

What should I do about a Google Broad Core Algorithm Update?

Monitor the situation when it comes to your SEO. Any pages that have dropped in the rankings aren’t necessarily being penalised for poor content but may just sit differently alongside new criteria standards. Regardless, action should be taken after each update to ensure that your rankings are able to recover. No one set action will guarantee full recovery but doing nothing will almost definitely inhibit any chances of it – even if another update is just around the corner!

When creating new content, it’s important for it to remain as relevant and current as possible. It is this, and not necessarily stuffing pages with keywords and links, that will help the content stay well ranked. Seek advice from SEO experts and work with them at each update, staying mindful that the approach to take will need to differ every time, dependent on what changes have been implemented.

How soon can SEO action taken recover a site from a Google Brand Core Algorithm Update?

There’s a common misconception that any remedial action taken won’t take effect until the next algorithm update is run. That’s not true: any recovery should be noticeable the next time that an automated ‘crawler’ (a bot that scans the site’s content to judge its fit amongst other pages and analyse where it should sit in the search rankings) scans it. This happens periodically and doesn’t wait for further updates. This means that rapid recovery is achievable, if effective action is taken quickly.

 

At Woya Digital we are constantly work to ensure that our clients website SEO is optimised and brought in line with constant security and Google updates. Take advantage of our awesome Instant FREE SEO Site Audit Report which we’ll send you to highlight all the things that can be improved on your website, and to optimise your website SEO ranking.

5 Top Small Business Website Tips

5 Top Small Business Website Tips

If you are a small business or start-up, one of the most powerful tools in your marketing armoury is your website. This mainstay of your online presence is the destination of all your digital marketing engagement and without it, you can’t hope to make more sales, get more clients or convince customers you’re the company to do business with.

The key to a successful small business website is not only the graphics and slick design (though these are important, of course).

It’s the UX. This stands for User Experience and has become increasingly important as our digital technology has developed. What it means is actually giving your customer all the opportunity possible to engage effectively and easily with your business at all times.

Most people will be accessing your website on their mobile phones rather than a traditional desktop. If you do not have a mobile-friendly website that shows up clearly on a smartphone, you’re likely to lose out because people will become frustrated and search elsewhere.

With this in mind, here are our 5 top tips for improving your small business website so that it works most effectively for your customers, and for your business:

1. Click to Call Phone Number

Potential customers may want to call you directly. The last thing they want is to have to remember your number in order to key it into their mobile.

Your phone number must be clearly displayed on your website and must be a click to call link that automatically dials your business. This is quite a simple point, however you won’t believe how many business websites we come across that do not have this functionality!

2. Boost Your Mobile Phone Speed

Many things can slow down your website. The truth is that Google and other search engines are likely to penalise your rankings if your website is taking too long to materialise in front of customers. If you’re not sure how fast your website is, you can use Google’s website speed tester to check things out.

We’re far more impatient when it comes to download speeds nowadays. If we don’t get a response in a few seconds, we’re likely to click away. Our advice is don’t risk losing customers because of slow mobile download speeds, find out what the problem is and fix it asap.

3. Link to Social Media Platforms

Want your visitors to share your content on their social media platforms or follow your social media accounts?

It’s amazing the number of businesses that don’t have sharing tools and their social media links highlighted on their website. And those that do, often hide these away at the bottom of pages. Make them front and centre to ensure more engagement!

4. Invest in a Chatbot

There are lots of benefits to using chatbots, AI software that can do the heavy lifting when it comes to the standard questions people often ask about your business. Not only does it give customers answers they are looking for immediately, it greatly improves UX (It doesn’t have to be expensive either!)

At Woya we offer a chatbot service from just £50 a month that will sit on your website and cover all the basic support your small business needs.

5. Claim your Google My Business profile

Google offers a range of different services aimed predominantly at local small businesses. Claiming your business profile means that your location and business information appears on searches. Having accurate profile information, and by adding products and services, you can get additional promotion and visibility online.

Making the most of your website is vitally important if you are a small business. These simple tips will improve the user experience, help promote better engagement, and boost your business growth.

 

If you would like to find out what else you can do to supercharge you small business website, why not take advantage of our Instant FREE SEO Site Audit and we’ll send you a report to highlight all the things that can be improved on your website!

 

8 Awesome Benefits of a Website Chatbot

8 Awesome Benefits of a Website Chatbot

Technology continues to develop at an astonishing pace, helping businesses progress, develop and thrive. One area of focus currently attracting a lot of attention is the use of artificial intelligence or AI. AI is having a massive impact on business by not only cutting down on admin workload, but also allowing companies of all sizes to achieve a level of customer service to rival larger organisations. Cue the website chatbot!

So What is Website Chatbot …

… we hear you ask. A chatbot is an AI software programme that basically simulates having a conversation with another human being. The chances are, if you have gone onto a website and used their live talk or chat service to find information, you have engaged with a chatbot. It is usually a pop up window of speech bubble on the bottom right hand corner of a website screen that will ask you if you would like to engage.

The AI software which currently being developed is becoming so advanced that it can be difficult to know whether you are talking to a real person or an actual robot!

How Website Chatbots Work

Chatbots, or at least the software which makes them work, have actually been around for a long time. It’s only in recent years, however, that they have reached their current level of sophistication.

Let’s say you go onto a retail website and want to find a particular product. Usually, you would click into a search panel and type in what you need or select it from a group of menus. If there is a chatbot on the website you can ask questions and get immediate answers, refine your decision on what you want to buy and get more information.

The website chatbot will be programmed to understand your intent and respond appropriately with relevant answers. The more sophisticated the software, the more likely you are to get the answers you are looking for.

Perhaps there are some complexities and issues regarding your product or service that you know you are always going to have to answers questions on. Your website is open 24/7 but you and your office isn’t. If you have chatbot software loaded to answer the main queries, it not only reduces the amount of time you will need to spend answering emails and telephone calls, but also reduce the cost in time (and potentially staff)  to your business. At the same time, your customers get instant answers and responses – we all like happy customers!

Many consumers now accept chatbots as a standard part of the online world. They don’t mind (or know) if they are talking to a computer as long as they get the answers they are looking for, and get them immediately. A recent survey by Drift showed that:

  • 64% respondents saw a 24/7 service as an important reason for chatbots
  • 75% expected to get an instant response

While baby boomers might be a little reticent about chatbots, younger generations such as millennials are far more welcoming. According to the research, 40% of us don’t care if we are talking to a bot or a real person. For customers it’s all about getting service on demand and any queries answered quickly and effectively.

The Real Benefits of Website Chatbots

So, if you are going to invest in a website chatbot, you want to know what the real benefits are for your business. From improved customer service to lower costs and better lead generation, there’s certainly a lot to take advantage of:

1. Improved Customer Service

The modern customer is more discerning and demanding. If they have a question to be answered, they want it answered now.

Chatbots allow you to provide immediate engagement and give immediate answers to questions. That not only saves time for your customers and keeps them satisfied, it also streamlines your business while improving the potential for a conversion.

2. Your Business is Always Available

Catching customers at just the right time when they are looking and ready to buy, hire your services or need support is key. Chatbots basically ensure that your business is open 24/7, 365 days a year and available to answer the most important queries, take a quote request, or encourage a sale.

3. Customer Satisfaction

With effect website chatbot software setup you should expect increased customer satisfaction and engagement. There’s nothing worse from a customer point of view than to have to wait for a response or not get accurate information when they want it. If you can remedy these frustrations, your customers are likely to stay loyal and engage more often. It definitely gives you an advantage over your competitor who is not immediately customer responsive!

4. Chatbot Personality

The sophistication of chatbots means that they can be tailored to reflect your business personality and create an emotional connection with present and future customers. Responses can be tailored so that individuals feel they are talking to a real person and this will help your business create a stronger rapport. Not only that, chatbot software can expand, learn (yes really!) and develop over time.

5. Customers Prefer Chat

It’s easier and faster to use a chat or messaging service to get answers than sending an email or picking up the phone. Consumers are now becoming used to seeing chatbot software on websites or on social media and have no reservations about using them. As the survey above highlighted, 75% of customers expected to get an instant response

6. Business Perception

Consumers love to do business with companies that are constantly looking at new and innovative ways to keep them happy. While your competitors are still using a search box or menu to guide consumers to their desired solution, you’ll certainly be identified as modern, cutting edge and more effective business if you provide a chatbot.

7. Better Lead Generation

If you are responding immediately to your customer’s needs, it stands to reason that you are going to generate a lot more leads than if they have to wait for your support team to get back to them. Buying decisions are often time sensitive so an immediate response to any queries can only stand in your favour!

8. Cost Saving

As all business owners know – time is money! Spending less time answering calls and emails will free you up to focus on other important tasks. There is also the potential to spend less on employing customer care staff to answer queries and deal with calls. In addition you won’t have the need for out of hours staff to be on hand 24/7.

Redefining how you support customers who visit your website by introducing a chatbot can make a huge difference to the operation of your business.  According to Gartner, by 2020 25% of customer support facilities will use at least some form of virtual helper or chatbot – we suggest you don’t wait any longer!

 

Woya is a digital marketing agency providing amazing online marketing packages across the UK. We can assist companies of all sizes, anywhere, promote themselves online. Our fixed price packages are straightforward and yield results! We can add chatbot functionality to your business website for as little as £100/month!

 

Office to Let Chichester

Office to Let Chichester

The great news is that we have expanded into larger offices, the even better news is that it’s in the same office building.
This now means that two fantastic Chichester offices are available to rent on easy terms.

Office details:

  • 2 Large modern offices to rent for 1 to 3 persons each in shared building.
  • The rent is inclusive of all utilities, business rates and includes fibre broadband.
  • The self contained offices are secure and lockable, with the use of shared facilities with 1 other small IT based company.
  • Size is 4 metres by 4.1 metres (177 sq ft) and even comes supplied with furniture if required.
  • Each office comes with 1 x dedicated parking space and it is located very close to the centre of Chichester.
  • The 2 offices can be configured separately or merged into one or have an adjoining door.
  • Newly decorated throughout, new carpets, intercom, alarm, security gates, new fitted kitchen, separate male and female toilets, leather sofa waiting area and meeting room also for communal use.

Available immediately

  • Single office: £395 PCM plus VAT.
  • Both offices configured as required: £745 PCM plus VAT.

Contact Matt: 01243 785111
[email protected]