When it comes to marketing any small business, social media should be an important part of your strategy. It’s not only a cost effective solution, it has the potential to support you in reaching a massive audience in a small amount of time.
Get your strategy right and you should be able to achieve a strong return on investment, boost your brand visibility online and increase sales.
Instagram is used by about 60% of the top brands in the world. The platforms visual nature allows you to plug into marketing opportunities that have real value in today’s competitive world.
Building a balanced strategy to grow your business takes a lot of planning and work. Part of this means understanding the right way to construct posts and other content like Instagram Stories.
The good news is, like any other social media platform, there are several key ways to boost your Instagram visibility.
Here are our top 5 tips:
1. Optimise Your Name Field
Your Instagram name field is actually separate from your Instagram handle. This means you can optimise the name field with relevant keywords that highlight what your business does. Instagram users search keywords on the platform, so using keywords in your name field means you have more chance of showing up in searches.
2. Optimise your Bio
You have limited words to ensure your bio hits the mark. It pays to put some thought into this and optimise the content. Again, it’s all about showing up in potential searches so use hashtags and relevant keywords.
Don’t be afraid to experiment by changing your bio every so often and measuring how this improves engagement.
3. Add Location Tags
If you want to attract the right people to your posts and Instagram stories, don’t forget location tagging. This doesn’t just have to be where your business is based. It might be where your target audience or customers are hanging out, for example, at a special event such as a festival or exhibition.
4. Use Hashtags
Hashtags are essential to boost your Instagram visibility and the stats prove it. Putting just one hashtag in your post has the potential to increase engagement by 12.6% compared to a post without one. You can add 30 hashtags on one Instagram post and 10 to an Instagram Story. Make use of different relevant hashtags for different posts and research your hashtags to ensure you are making use of the most effective and relevant ones.
It is also a good idea to create your own branded hashtag. You can do this by combining an important keyword and your business name.
5. Follow and Engage
You do not exist in a vacuum on social media and it’s important to engage with and follow other brands and individuals that complement your own. Instagram can predict what type of profiles you might like and show them in the ‘suggest’ and ‘because you follow’ sections. This allows you to be more focused in how you engage on social media and improves the relationships you make when building your following.
Digital marketing is a challenge for any small business but understanding what works and what can improve your reach will make a big difference. For affordable digital marketing support for your small business, get in touch with the Woya Digital team.
October, November, December …. 2020 – yes we are only 3 months away!! So you’re feeling motivated and excited for all the opportunity that 2020 is going to bring, for you to grow your small business – awesome!
In order to really set yourself up for success and maximum growth next yearhowever, there are a few marketing basics that you need to put in place to give your small business the best possible chance:
SMALL BUSINESS GROWTH TIP #1 – MOBILE FRIENDLY WEBSITE
Non-negotiable! Human beings are on their phones constantly to search, discover and buy products and services that they need or want. If they come across your website and it’s not mobile-friendly, they are just going to bounce. Opportunity lost!
SMALL BUSINESS GROWTH TIP #2 – SEO
Where do you go when you’re searching online – Google of course! SEO (Search Engine Optimisation) or search marketing is the process of continual efforts applied to the backend and on your website that helps it rank higher in online search results, with the aim of getting to the top, or as close to the top as possible. Ask yourself: Do you ever scroll further than the first page of Google search results? No, neither do we!
SMALL BUSINESS GROWTH TIP #3 – LOCAL SEO
Local SEO is regular SEO, however is for businesses that serve or work within a particular area, so is locality focussed. For example if you are a gym based in Chichester, you would specifically want to reach customers in Chichester and nearby areas.
SMALL BUSINESS GROWTH TIP #4 – SOCIAL MEDIA MARKETING
Facebook, Instagram, Twitter …. your business need to be present on social media! Don’t feel that you need to be active on absolutely every social media platform. Identify your customers and which platforms they are likely to be on, and focus your time and energy into these. Marketing is no longer a one way street. Customers want to engage with your brand, be entertained and have a more personal connection with your business. Social media platforms allow you to run campaigns to specifically target your customer market, so any budget you put into a paid advert or boost, will generate a better ROI than just for example, an advert placed in a newspaper (smart marketing!). There is so much noise online that you do need to invest some budget into paid social media marketing to really make the most of the opportunity.
The 4 points above are all fine and well, I hear you say, but what will they cost me as a small business owner?
Understanding that new and small businesses often have limited budget, yet desperately still need the services above, we have put together marketing packages with you guys in mind. All our packages are pay monthly, with no upfront investment, meaning that as a small business you still have access to awesome digital marketing services without compromising on quality!
We would love you to get in touch to discuss your 2020 business goals, and how we can support and guide you in achieving them (we’re a friendly Chichester based bunch!)
We also have an awesome Instant FREE SEO Site Audit Report that you can take advantage of, where we’ll send you a report to highlight all the things that can be improved on your website!
Do you regularly post blogs to your business website? This is one way to improve your website performance and optimise for SEO, as well as boost the reputation of your business.
Blogs are not only great for improving online visibility but are a valuable asset when combined with social media.
Here’s our quick checklist to help you structure and produce effective blog posts:
1. Establish Your Goals
Do not push out blogs simply because you think you have to post something! Establish what you want to achieve through your blog, and identify what benefit your blog will present the reader. Quality, original content is the name of the game! Identify your audience and deliver content that will answer a question or problem that they may have.
Ask yourself two important questions:
What is important to my audience?
What problems/questions do my audience have?
2. Create a Catchy Title
If you are targeting a particular keyword for your blog, you ideally need to include this in your title to help boost SEO. Choose a catchy title that tells readers what your blog is about, and will encourage people to read on or link through from social media. Keep it fairly short and direct.
3. Create Your Introduction
All good books and short stories start with a great hook. With blogs, a short introduction to let readers know what your blog is about is as important as the title. If you want them to read on, a strong but short introduction lets the reader know they are in the right place. Keep your sentence structure simple and to the point.
4. Break the Blog Structure into Sections
You don’t want a whole, thick block of text on your blog. It’s difficult to read and can put readers off before they even start. Break your blog into smaller sections under relevant subheadings which is easy to digest. If possible, include your focus keyword into a blog header or two to boost SEO.
Keep the text for each section short and to the point as with your introduction. Don’t let paragraphs run on too long, and keep your focus topic in mind.
5. Include an External Link
Individuals can be reticent about including external links in their blogs as they think they have the potential to direct the reader away from their site. Including an external link to a reputablesource, however is good for SEO and provides more quality content for your reader linked to the topic you are blogging about.
6. End With a Conclusion
Don’t just let your blog post finish abruptly. Summarise some of your main points to highlight your point. A bullet-pointed list of the main points can work quite well if you aren’t sure how to put this information together.
7. Include Something about your business
You never know who will read your blog or where your blog will end up being seen or shared. Following your blog conclusion include a short section about your business, something that links into the subject of the blog. Include a link which allows the reader to click through to your main website if they want to find out more about your business. You could also add a feedback section where readers can engage with you and leave comments of their own.
8. Add Sharing Buttons
Give readers the chance to share and tell their friends and colleagues about your post by including social media sharing buttons on all your blog pages. This is easy to do and there are plenty of widgets out there that can automatically add sharing software into your code.
There’s no time like the beginning of a fresh new year to look back at where you’ve come from, and plan where you’re going to next. From time to time you need to take a step back and review what’s happening within your business, not least how your digital marketing is performing and whether changes or tweaks are required in your digital marketing strategy.
If you run a small business, this type of general audit is required every 4 to 6 months and will help you guide your business marketing through growth and expansion.
For a good overall digital marketing strategy audit process, make sure you cover the following steps:
1. Review Your Business Objectives
Before you can begin to take a look at the future, you need review what’s happened in the past and where your business objectives now stand.
There may well be some goals that have been reached, changes you’ve made over time which have led to better productivity or results. There may also be plenty of things that you haven’t achieved and which need to be given greater focus.
Everything you do must be actioned with your business objectives in mind.
2. Identify and Establish Your Business Goals
The next step is what you want to achieve for your small business over the ensuing 6 to 12 months. You will have goals that you want to achieve in the short term but other, longer-term goals that you want to work towards too. These goals need to align so that you deliver a comprehensive strategy for your business where the goals support each other to help growth.
Short term goals may need to be achieved in order to enable you to reach a long term goal.
3. Identify Who Your Customers Are
As businesses develop and grow, often their customer and target markets change and grow too! Your product or service might now appeal to a wider audience then when you first started out.
Carrying out a review of who your customers are will help inform your future marketing choices and dictate the kind of content and platforms you are going to use.
4. Identify Which Digital Marketing Platforms to Use
Establishing first who your customers are and what your business goals are will help you identify which digital marketing platforms are going to work best for your business marketing.
This might include, for example, reaching out more on social media or employing a strategy of email marketing to existing customers. If your target market is individuals, then Facebook and Instagram may be where you want to focus your efforts, but if your target market is company directors, then you may want to focus your efforts on LinkedIn.
5. Recycle Existing or Create New Content
One thing many businesses don’t do is review existing content to see whether they can use it again as it is, or tweak it slightly for re use. You could have a large archive of existing material which can easily be brought up to date with minor tweaks or changes and reused, instead of creating all new content in the new year.
Blogs may need to be updated to make them more current. Content can be repurposed to give it new life. This can save you a lot of trouble trying to come up with new content ideas while still keeping your marketing current.
6. Invest in Scheduling Software
Fabulous modern scheduling software is invaluable in supporting us to cope with the demands of consistent and regular marketing. Scheduling software enables you to bring different marketing campaigns together and form a full and informative picture of what is currently going on with your strategy. If you don’t currently use scheduling software or your existing provision isn’t delivering what you need, then there is no time like the present!
Do You Need Support for Your Digital Marketing?
As small businesses grow, their owners have more and more to do, and their focus is directed in many more directions. Digital marketing requires dedicated focus, planning and lots of time.
Have you reached a point where you realise that you would be better off employing the services of a digital marketing agency to support your marketing efforts? Woya could be the solution for you!
At Woya, we understand that small businesses and start-ups can struggle with their digital marketing. Our aim is to make high-quality digital marketing support more accessible and affordable on a budget. We don’t require any upfront investment that will impact on your bottom line and we deliver a range of pay monthly digital marketing packages that are designed to give you exactly what you need.
Find out more about us and what Woya has to offer your small business.