Are You Using Facebook Creator Studio?

Are You Using Facebook Creator Studio?

You may not even be aware of it yet, but Facebook Creator Studio is the latest update for ‘Page’ owners and administrators who use Facebook and/or Instagram for their small business social media management and marketing. So who has it, what is it and how can it help with small business growth and social media presence? Read on …

What is Facebook Creator Studio?

Facebook Creator Studio is a one-stop-shop for the management of Facebook Page content. It acts in place of the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App so that everything to do with your Facebook content can be managed from one place.

How do I find It?

Facebook Creator Studio is being rolled out gradually across different counties and territories, so although some accounts will automatically direct you to it when you click your Facebook Publishing Tools link, others won’t.

If you attempt to manage your Publishing Tools and find that you don’t yet have automatic access, simply type ‘Creator Studio’ into the Facebook search bar to find it. If you’re still unable to access it, don’t worry: it may just be that it’s not yet been rolled out to your account.

How is it Different to Existing Management Tools?

Historically, Facebook’s page management tools have been split into several different apps and places; accessible either through the usual desktop Facebook site or a standalone Facebook app that interlinks with your Facebook account. Whilst some recent integration has seen Instagram ads become more aligned with Facebook’s own Ad Manager (facilitating the management of both from one single place), there has never before been one single point of management for all of a business’ content across both Facebook and Instagram.

Facebook Creator Studio gives consistency to the management of a business’ social media marketing no matter the size or type of company – it offers the same opportunity for small business growth as it does a large corporation, albeit they may not quite be matched in terms of advertising budget. Creator Studio combines, aligns and simplifies Facebook page content management tools for businesses.

Despite being more streamlined than its predecessors, it does have more options and facilities than previous tools. Notably, it holds the ability for the user to upload, manage and schedule all content across both Facebook and Instagram from a single place – something for which a large degree of small business marketers and social media managers have previously used (and often paid for) third party websites and apps. Indeed, this update is so comprehensive that it’s a possibility we see some third-party programs no longer needed, as users move across to Facebook Creator Studio.

What can Creator Studio do for Video Content?

Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times and made it easier than ever for businesses to manage their videos. A content library acts as a central video storage location and allows users to upload and schedule videos across any pages within which they hold an administrative role. Multiple videos can also be uploaded at the same time.

Videos can be used in page Stories, both on Facebook and Instagram.

What Insights does Creator Studio offer?

Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram presence, as well as allowing the user to split them out and see them separately. Insights available on Facebook Creator Studio include, although are not limited to:

  • Performancethe views, likes, reactions, comments and overall engagement on all content across pages and cross-posted
  • Audienceinsights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram
  • Loyalty ­­– track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content
  • Earnings – track the monetisation and income of content that includes ad content – such as videos with ad breaks within

Will it help me Monetise my Content?

Any business looking to monetise their content across social media; be that directly through advertising or indirectly through other purchase behaviour; are able to explore and venture into new ways of doing so through Facebook Creator Studio.

This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner payouts. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is ground not yet covered by any standalone social media network, but instead only by specific brand advertising agencies and businesses.

All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.

Does my Small Business need Creator Studio?

Yes! However, if you don’t start using it soon, you’ll be moved to it for your Facebook Pages management anyway!

There is also a handy App (available for free on the App Store and Google Play) for use as an on-the-go management tool – allowing you to respond to queries and messages, oversee your monetisation and income and manage your scheduled and published posts right from your mobile device without having to switch between apps or wait to access a computer to use the desktop version of the Facebook website.

Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you have not yet checked it out, we suggest taking a look and familiarising yourself!

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

The Importance Of Google My Business For Local Business Marketing

The Importance Of Google My Business For Local Business Marketing

Small, local business marketing can be challenging – it can so often feel like your message is lost, in the ether of big-budget firms investing heavily in ad campaigns and influencer sponsorship. Interestingly, the biggest of the big corporations has designed it’s own features to encourage small business growth online without having to heavily invest in social media marketing – introducing Google My Business.

What Is Google My Business?

Google My Business (GMB) is the all-encompassing Google facility for small businesses, allowing them to carve out their niche in both their local area and with a wider audience online. GMB gives a local business marketing opportunity in the midst of its huge global presence.

When you google a business, if it has an office, shop or location, you’ll find a listing to the right-hand side of the top search engine results with its basic details: name, photo, address, phone number, other contact details, opening hours, link to website. This information is all populated from a GMB account and gives a premium overview of small business information.

Google My Business also increases your SEO (Search Engine Optimisation). This helps to boost your web presence, ensures your name and address appear on Google Maps when users search online locally, and gives the ability for those searching on Google to access reviews on your business. All of these features help drastically with online business growth online.

How Much Does Google My Business Cost?

Unlike most local business marketing, GMB is completely free to use! Businesses are free to invest into paid search and other advertising practices on Google if they so choose to, but to claim and maintain a Google My Business listing, is free.

How To Claim Your Local Business Listing

Claiming your GMB listing couldn’t be easier. Simply go to www.google.com/business and sign up to a new account if you don’t already have one. Follow the instructions and fill out the relevant online form to start the process.

For security purposes, and in order to fully verify that you are the owner of the business you’re trying to claim on GMB, a postcard will be sent in the post to your primary business address. Once received, follow the instructions on the card to unlock and activate your listing.

Why Is It Important for Local Business Marketing?

Google is the search engine master, with over 63,000 searches completed per second every day of the week. The word ‘Google’ has become a verb, and it is now by default the easiest and quickest research option for people all over the globe – no matter their query.

To put it simply: where you don’t appear, your competitors will. With Google being the default search engine for most people, it makes sense for your small business to be front and centre of their related queries… and if you’re not, they’ll end up going to your nearest competitor.

Post On Google My Business

Businesses don’t need to make much extra effort to post to their GMB any more or considerably differently than they would their usual social media presence. It is important to post regularly, but posts can be re-purposed from other social media channels. Just amend post text wording so the content isn’t entirely identical, and you’re good to go!

Google loves varied content, so when posting to Google My Business, be sure to mix it up. A good variety of updates and text, photos and offers will keep the algorithm happy and ensure your small business shines.

Local business marketing has come a long way since it relied on notices in parish newsletters, signs by the sides of roads and leaflets posted through doors. Now, business of every shape, size and type need to have an online presence and Google My Business is the ideal way to manage just that. A call to action can still encourage both potential and existing customers to contact you in the manner of your preference, but positions you as experts in your field and as ‘top of the listings’ when anyone searches for anything related nearby.

You may only serve and sell locally – but your customers may now come from all over!

 

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re a local business owner looking to increase your business visibility, check us out and get in touch!

Encourage Customer Support Through Google My Business Support Links

Encourage Customer Support Through Google My Business Support Links

These are (as you’re completely aware) ‘unprecedented times’ for business. Across the globe many companies, particularly SMEs, are struggling to operate as normal. Through the COVID-19 pandemic and its ongoing market impacts, businesses must continue to invest in marketing and business growth where they can to ensure they have a business to go back to when things revert to (dare we say it?) ‘normal’.

Google have been working in a variety of ways to help local businesses continue to trade. One such way they’re doing this is through the creation of Google My Business Support Links.

What is Google My Business?

Google My Business is a one-stop-shop for businesses to manage their presence across Google. This includes (but is no means limited to) their entries on search results, contact details, map locations, photos and reviews. It’s free to manage and is an invaluable marketing tool, especially for small and local businesses.

What is a Google My Business Support Link?

A Google My Business Support Link allows customers to support your business online, even if they’re not able to currently come and visit you at your physical premises in the way they would normally. This is through 2 types of support links, which we detail below.

Types of Support Links

There are two types of Google My Business Support Links: donations links and gift card links.

Gift card links allow customers to do as is plainly indicated – purchase a gift card.  Gift card links can link through to either a page on your website or to a supported gift card provider. The gift card bought can then be used at a later date by the customer in exchange for your goods or services to the value of the card.

Donation links link through to fundraising page provided by a supported supplier and allows customers to donate to your business without expecting a product or service in return.

The donations and purchases made through Google My Business Support Links can be a fantastic way to keep money coming in to your business, and to promote continued business growth by encouraging customer loyalty.

Who’s Eligible?

In order to install Google My Business Support Links, your business must fit the following criteria:

  • Have been verified on Google My Business by 1st March 2020
  • Must have a physical store presence
  • Must be based or operating within a list of various countries – the UK is one of them

How to hold a Successful Google My Business Support Link Campaign

If you are eligible and believe that your business would benefit from launching Google My Business Support Links, now’s the time to get on with it! There are some ways to optimise your campaign’s reach, and we’d recommend the following:

  • Use Google’s marketing tools to create posters and social media posts to promote your support links and drum up awareness and support from your community and customers
  • Keep messaging positive, but honest. Let your customers know how much you’re looking forward to seeing them again and can’t wait to get back to business as usual!
  • Stay focused and be specific! If you intend for gift cards to be used for a certain purpose or have a set idea for them, say so. If your donations are to be used toward funding something specific, state so. Explain why you need and value their support so much.

Google have again demonstrated their commitment to small businesses with the launch of Google My Business Support Links. For more info visit the Google Help Pages.

If you have not yet claimed and registered your Google My Business account, we suggest getting this done as soon as possible. This will allow your business to make use of Google support initiatives into the future. If you need support in getting this sorted, don’t hesitate to shout out to us at Woya!

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment!

Create Your Personal Facebook Avatar

Create Your Personal Facebook Avatar

Since the advent of bitmoji (remember those personalised cartoon strips that were meant to look just like you in various scenarios that everyone went through a phase of posting?) and Apple launching its own memojis on iphones for calls, texts, voice notes and well, everything you’d use an emoji for, social networks have strived for further personalisation options.

Now, finally, Facebook have launched their version – the personal Facebook avatar.

What is a Facebook Avatar?

A Facebook avatar is essentially a sticker for any Facebook user that is designed to look like a cartoon version of themselves. It is a computerised drawing made of customisable parts – i.e., skin colour, face shape, eye colour, make-up, hair styles, clothing, accessories – for the user to design as they see fit. For the most part, Facebook avatars are used to look like the individual so that they can be used as an emoji or put into stickers to react to the posts of others in their Facebook newsfeed.

At present, the Facebook avatars are somewhat customisable but don’t yet have as many features or options as say, Apple memojis, but new features are being added all the time.

Why have a Personal Facebook Avatar?

Facebook users don’t have to have a Facebook avatar, but they can choose to if they wish. The primary reason for having one at present would be to have the ability to respond to the posts of Facebook friends with a personalised sticker or reaction. This, when designed to look like the user, gives a response that’s perceived more ‘personal’ – something undoubtedly appreciated by most in a period when the ‘offline’ world is so topsy turvy and stressful!

Many people are choosing to change their Facebook profile picture to their avatar too, to give a personalised image without having to use a photo of themselves publicly. Functionality behind the avatars is still a little limited, but they will be rolled out for everyone across Snapchat, Twitter and Instagram.

For brands, an avatar can help give a more personal feel to corporate or business communications, which could be beneficial on the marketing side.

Can everyone get a Facebook Avatar?

As with most additional features to Facebook, the roll-out of avatar functionality is being done in phases and not as a blanket cover to every Facebook user in the world. It started in the US, and once sufficiently tested, was rolled out across the UK, Ireland, Australia, New Zealand and Europe. At time of writing (the beginning of June 2020), almost every country has now had Facebook avatar rolled out to them, but not all.

If you don’t yet have the option to create one, firstly: update your App and/or internet browser. If you still don’t, sit tight – Facebook will roll this out to more places, soon.

How do I create my Avatar?

Most people are finding the avatar creation tool through their Facebook friends – as they post their own Facebook avatar, they’re presented with the option to make their own.

However, if you’re yet to see anyone else post theirs, or simply scrolled past when they did, don’t worry! In the app, simply hit the hamburger menu (that’s the three horizontal lines) and select ‘Avatars’. From here you can create your own avatar from scratch or edit one you’ve already created.

What’s going to happen next with Facebook Avatars?

Once Facebook avatars have been rolled out completed, the functionality is expected to be rolled out to Snapchat, Instagram and Twitter too. This means that you will be able to comment using your personalised stickers and reactions on other channels as well.

The most obvious change to the Facebook avatar system is that more customisation will be available – more hair colours and styles, definitely more clothing (the range is currently quite limited) and a lot more little detail that can be changed and tweaked.

From there, who knows? If Facebook looks to echo some of the Apple memoji work, users may be able to create alter egos for their social media profiles, and maybe even animals or pets? And if they look to adopt a bitmoji-style approach, users may be able to create comic strips and scenes with their Facebook avatar!

 

Woya Digital is a digital marketing agency made up of experts in our various fields. We make business growth through digital marketing, affordable for any business!

Keep Connecting With Your Customers (During The Covid Chaos)

Keep Connecting With Your Customers (During The Covid Chaos)

To say that coronavirus has changed everything would be no understatement. There is no doubt that the world will never be the same and society’s norms will have considerably shifted once the pandemic is over and the lockdowns introduced across the globe end. Businesses need to be extra mindful with their marketing at the current time – but you must keep connecting with your customers!

It can be difficult for businesses to judge how best to manage marketing during this time of tumultuous tension. You need to keep the public informed of operations and whichever products or services are available without coming across as “salesy” or pushy. Arguably, however, now is a more important time than ever to keep communication open – so keep at it.

The following pointers can help you in mindful, considered marketing during this unprecedented period of time:

Stay Mindful of Moods

People are feeling fearful, anxious and upset. The coronavirus pandemic has affected everyone in different ways, and tensions are running high. You may find that people react negatively to some of your communications – if so, acknowledge your learning points and run with them. Don’t react aggressively and be respectful.

The way your audience reacts to you may be considerably different right now than it is normally; and you will need to handle reactions as they happen.

This Period is a Test

Now is the time to truly demonstrate your business’ values and what you stand for.

Many larger businesses have diverted from regular operations to focus on producing goods to support the fight on Covid. Many smaller businesses who are not in the situation to support the cause financially, have found other ways to demonstrate their support and maintain levels of positivity.

What could your business do to play its part during this challenging time?

Stay Human

Even if your business tone is usually extremely professional and academic, now’s the time to expose your human side.

There’s no need to go ‘full fluff’ with your messages, but keep relatable, and real. Doing this without compromising on integrity should come easily.

Keep Connecting with your Customers Regularly

If you already have social media and marketing content calendars, adjust them to fit what’s happening right now rather than just letting them run as usual. It’s still important to keep communications regular, and not to let your brand ‘go quiet’ – even if you’re unable to operate and function at present.

Continuing to work on external communications keeps your brand visible and front of mind. Communications can include updates on charitable and non-business activities as well as company ones, so don’t be afraid to mix it up.

Build a Community

Focus on how you can support, guide and help build the community within which you operate and serve.

Do not hike up prices or take advantage of the situation – it will only be perceived as bad business practice and in bad taste. Instead, work with those you can and increase your presence by indulging in good corporate social responsibility. Do what you can, with what you can, while you can – and encourage your customer base to do the same. Your customers, and your community, should be at the heart of everything you do.

Stay Positive!

Feel-good content is what we all need right now: reassurance is in sparse supply! Everyone is affected by marketing messages in a different way currently, and emotions are dipping up and down on a more-than-hourly basis.

Don’t ignore the severity of the current situation, but focus on the positive where you can. We all need a little positivity in our day.

Whatever you do: don’t stop communicating. Transparency and openness will be appreciated by your customers and honesty is key. Now proves an opportunity for you to be real, and pave the way for future integrity and veracity – both of which are great things to have associated with your brand!

 

Woya Digital is a digital marketing agency made up of experts in our various fields. We make business growth through digital marketing, affordable for any business!

Free Google Ad Credits for SMEs

Free Google Ad Credits for SMEs

As the COVID-19 crisis deepens and uncertainty continues to loom for small businesses unable to operate as normal, Google have stepped up to support their SME community by offering free Google ad credits for businesses who advertise with them.

This generous move will hugely benefit a range of SMEs with their marketing and communications throughout this unprecedented and very challenging period.

What are Google doing, exactly?

Google have set aside $340million worth of ad credits for SMEs to use on their site. This allows small enterprises to continue their marketing through the coronavirus crisis, even if they’re unable to trade or are trading in a different way. Whilst a marketing tool, the aim of this is to facilitate communication – so that businesses are able to communicate effectively and keep their customers and communities abreast of what they’re doing, how they’re doing it and any changes in basic operations. This could cover just about anything; from food retailers pivoting to contactless deliveries, online shops needing to advise on longer lead times or even brands advising of a temporary shut-down in services.

Google have also set up a fund for $20million worth of ad grants to help public service institutions communicate with their communities, and a further $15million in cash grants for non-profits.

What are Google ad credits?

Google ad credits are monetary credits against a business’ Google account which they can invest in advertising in various formats throughout the Google platform. These ads can be in the form of sponsored ‘top of the results’ listings, Google AdWords, classic banner ads or re-targetting campaigns; depending on what works best for your business.

As lots of advertising options on Google work around dynamic and ever-changing price brackets, there’s no ‘set price’ per ad option – so credits of block amounts make more sense and work more easily than charging a fee from a bank account every time an advert is placed (and in the current climate, lots of SMEs are struggling with internal cashflow anyway).

This is great – but what are Google getting out of it?

Well, they certainly have the cash, but also: SMEs are the backbone of Google’s business. Google rolled out their ‘Google for Small Businesses’ program just last year and continue to be the biggest search engine, and therefore biggest visibility platform for tens of thousands of SMEs worldwide. Whilst there’s definitely a need for SMEs to be able to communicate effectively during the coronavirus pandemic and lockdowns, it’s worth noting that it’s in Google’s interest for these businesses to survive this period, so that they are there to invest again when life resumes to normal.

Is my business eligible for free Google ad credits?

If your SME has advertised with Google either directly through the site or with one of their advertising partner companies since 1st January 2019, you could be eligible. You’ll have to still have an active Google Ads account for your business, not be in debt to them and have followed the Google terms and conditions relating to adverts with those you’ve already placed. Ads placed previously can include YouTube and Display, as well as on Google, although these two will need to comply with the relevant regulations.

How do we get free ad credits, and how long will they last for?

There’s nothing to do! If your SME is eligible for these free ad credits, Google will notify you by email and place them directly into your account. This is an ongoing process as the team at Google HQ work through verification and eligibility, so is expected to take place over months rather than being done automatically overnight. Any free ad credits received can be used on advertising across any Google platform and will not expire until 31st December 2020. You can use as many or as few of them as you like at any point during 2020, and any unused credit will simply disappear as the clock ticks into 2021.

This is a fantastic opportunity for SMEs to improve their customer comms through the coronavirus pandemic and continue to demonstrate your willing to operate and service where you can. Don’t miss out – if you get some free Google ad credits, spend them, and keep the conversation open with your customer base.

Woya Digital is a digital marketing agency made up of experts in our various fields. We make business growth through digital marketing, affordable for any business!