You may not even be aware of it yet, but Facebook Creator Studio is the latest update for ‘Page’ owners and administrators who use Facebook and/or Instagram for their small business social media management and marketing. So who has it, what is it and how can it help with small business growth and social media presence? Read on …
What is Facebook Creator Studio?
Facebook Creator Studio is a one-stop-shop for the management of Facebook Page content. It acts in place of the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App so that everything to do with your Facebook content can be managed from one place.
How do I find It?
Facebook Creator Studio is being rolled out gradually across different counties and territories, so although some accounts will automatically direct you to it when you click your Facebook Publishing Tools link, others won’t.
If you attempt to manage your Publishing Tools and find that you don’t yet have automatic access, simply type ‘Creator Studio’ into the Facebook search bar to find it. If you’re still unable to access it, don’t worry: it may just be that it’s not yet been rolled out to your account.
How is it Different to Existing Management Tools?
Historically, Facebook’s page management tools have been split into several different apps and places; accessible either through the usual desktop Facebook site or a standalone Facebook app that interlinks with your Facebook account. Whilst some recent integration has seen Instagram ads become more aligned with Facebook’s own Ad Manager (facilitating the management of both from one single place), there has never before been one single point of management for all of a business’ content across both Facebook and Instagram.
Facebook Creator Studio gives consistency to the management of a business’ social media marketing no matter the size or type of company – it offers the same opportunity for small business growth as it does a large corporation, albeit they may not quite be matched in terms of advertising budget. Creator Studio combines, aligns and simplifies Facebook page content management tools for businesses.
Despite being more streamlined than its predecessors, it does have more options and facilities than previous tools. Notably, it holds the ability for the user to upload, manage and schedule all content across both Facebook and Instagram from a single place – something for which a large degree of small business marketers and social media managers have previously used (and often paid for) third party websites and apps. Indeed, this update is so comprehensive that it’s a possibility we see some third-party programs no longer needed, as users move across to Facebook Creator Studio.
What can Creator Studio do for Video Content?
Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times and made it easier than ever for businesses to manage their videos. A content library acts as a central video storage location and allows users to upload and schedule videos across any pages within which they hold an administrative role. Multiple videos can also be uploaded at the same time.
Videos can be used in page Stories, both on Facebook and Instagram.
What Insights does Creator Studio offer?
Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram presence, as well as allowing the user to split them out and see them separately. Insights available on Facebook Creator Studio include, although are not limited to:
- Performance – the views, likes, reactions, comments and overall engagement on all content across pages and cross-posted
- Audience – insights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram
- Loyalty – track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content
- Earnings – track the monetisation and income of content that includes ad content – such as videos with ad breaks within
Will it help me Monetise my Content?
Any business looking to monetise their content across social media; be that directly through advertising or indirectly through other purchase behaviour; are able to explore and venture into new ways of doing so through Facebook Creator Studio.
This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner payouts. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is ground not yet covered by any standalone social media network, but instead only by specific brand advertising agencies and businesses.
All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.
Does my Small Business need Creator Studio?
Yes! However, if you don’t start using it soon, you’ll be moved to it for your Facebook Pages management anyway!
There is also a handy App (available for free on the App Store and Google Play) for use as an on-the-go management tool – allowing you to respond to queries and messages, oversee your monetisation and income and manage your scheduled and published posts right from your mobile device without having to switch between apps or wait to access a computer to use the desktop version of the Facebook website.
Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you have not yet checked it out, we suggest taking a look and familiarising yourself!
Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!