Instagram is one of the most used and most downloaded apps in the world, and has been since it’s introduction of extra features back in 2010.
For businesses looking for growth on social media, an active and engaged Instagram account is a must! When it comes to techniques and advice to grow your Instagram followers, you’ll find thousands of internet pages dedicated to loops and paid-for services that actually could do more harm than good.
The real key to growing your following? Nail the basics.
Why Should You Look To Grow Your Instagram Followers?
Put simply, the more people that follow you, the more people are exposed to your content, and therefore your products and services.
While both Instagram followers and business growth aren’t linear, you should look to grow your Instagram followers to both assert authority and increase marketing exposure.
1. Optimise Your Bio
There isn’t much room in an Instagram biography, but it needs three basic things to inform your audience from the ‘off’: who you are, who you’re for, and where to get more info (key-worded accordingly).
The latter can be covered with a link to your main website or online presence, and the rest bullet-pointed for convenience.
This is short, sharp marketing, with no room for ambiguity.
2. Increase Share Quality
The content your small business shares on all social media platforms should be of a decent quality, but should also be tailored for the social media channel that it’s being shared on.
A key way to grow your Instagram followers is to ensure that your content is shareable and saveable – it must be perceived as valuable enough for others to want to highlight and pass on. If your business can position itself as an expert in its niche, those interested in that area will want to follow you for exactly that reason.
3. Use Hashtags – Wisely
Each feed post on Instagram can have up to 30 hashtags, and each story 10. It’s always worth having a hashtag that is specific to your small business or product, but then research into hashtags relevant to each post to include them.
Ideally, choose a variety of tags with between >100k and >500k uses. Check each tag before you use it… not all acronyms may mean what you think they do!
4. Utilise Instagram Stories
Where your feed may seem branded and beautiful, Instagram Stories presents the opportunity for much more on-the-move and off-the-cuff personal social media marketing.
Use Stories to connect more personally with others, share customer content and to give an insight into behind-the-scenes activity that customers (both potential and existing) otherwise wouldn’t see.
5. Connect With Other Businesses
It may seem counter-intuitive to connect with your competitors, but actually, there’s business growth benefits to be gained from doing so. Follow them to keep an eye on their activity and followers, and to ensure you’re meeting your client’s needs just as they do (or better!).
Tagging other businesses and products in your posts will increase your visibility, and following other businesses will allow you to see what they are up to, and keep an eye on trends.
What Not To Do To Grow Your Instagram Followers
The internet is stuffed full of offers for brands and influencers alike to buy followers, boasting that they’re real and ‘high quality’. In truth – they’re not. These services are simply reams of bots, ready to clog up your follower count with accounts that are blatantly obviously false and will only skew your social media insights.
Many small businesses also use social media ‘loops’ to grow their Instagram followers, but this too simply falsely inflates the numbers. Loops are simply follow-for-follow groups whereby everyone involved agrees to follow everyone else. Realistically this simply clogs your feed with content from accounts unrelated to your business, and gives you followers who, although real, will never engage with your content because it isn’t relevant to them.
The true measure of success on Instagram is engagement, and if you’re able to attract followers who actually really care and are interested in and value what you are posting, they will engage with your content. So continue to find this real, interested audience, and post for them.
Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! Looking for support with your social media marketing? Check out our pay monthly social media packages,