Do you regularly post blogs to your business website? This is one way to improve your website performance and optimise for SEO, as well as boost the reputation of your business.
Blogs are not only great for improving online visibility but are a valuable asset when combined with social media.
Here’s our quick checklist to help you structure and produce effective blog posts:
1. Establish Your Goals
Do not push out blogs simply because you think you have to post something! Establish what you want to achieve through your blog, and identify what benefit your blog will present the reader. Quality, original content is the name of the game! Identify your audience and deliver content that will answer a question or problem that they may have.
Ask yourself two important questions:
- What is important to my audience?
- What problems/questions do my audience have?
2. Create a Catchy Title
If you are targeting a particular keyword for your blog, you ideally need to include this in your title to help boost SEO. Choose a catchy title that tells readers what your blog is about, and will encourage people to read on or link through from social media. Keep it fairly short and direct.
3. Create Your Introduction
All good books and short stories start with a great hook. With blogs, a short introduction to let readers know what your blog is about is as important as the title. If you want them to read on, a strong but short introduction lets the reader know they are in the right place. Keep your sentence structure simple and to the point.
4. Break the Blog Structure into Sections
You don’t want a whole, thick block of text on your blog. It’s difficult to read and can put readers off before they even start. Break your blog into smaller sections under relevant subheadings which is easy to digest. If possible, include your focus keyword into a blog header or two to boost SEO.
Keep the text for each section short and to the point as with your introduction. Don’t let paragraphs run on too long, and keep your focus topic in mind.
5. Include an External Link
Individuals can be reticent about including external links in their blogs as they think they have the potential to direct the reader away from their site. Including an external link to a reputable source, however is good for SEO and provides more quality content for your reader linked to the topic you are blogging about.
6. End With a Conclusion
Don’t just let your blog post finish abruptly. Summarise some of your main points to highlight your point. A bullet-pointed list of the main points can work quite well if you aren’t sure how to put this information together.
7. Include Something about your business
You never know who will read your blog or where your blog will end up being seen or shared. Following your blog conclusion include a short section about your business, something that links into the subject of the blog. Include a link which allows the reader to click through to your main website if they want to find out more about your business. You could also add a feedback section where readers can engage with you and leave comments of their own.
8. Add Sharing Buttons
Give readers the chance to share and tell their friends and colleagues about your post by including social media sharing buttons on all your blog pages. This is easy to do and there are plenty of widgets out there that can automatically add sharing software into your code.
9. Always Include an Image
Your blog must always have an image included. Not only is it visually appealing and portrays a visual snapshot of what you blog is about, but the stats prove that including images improves engagement and sharing on social media.
At Woya Digital we can help with all your digital marketing needs, including setting up a blogging strategy that really works to boost your business. Contact us today to find out more.