Instagram Marketing for Success
Social media has become one of the most (if not THE most) effective way to market your business. Most people will now check out your social media channels before contacting your company to do business. It is therefore essential that you are harnessing the power of social media to promote your business, including Instagram marketing.
One of the newest social media platforms on the rise is Instagram. With over 17.2 million users in the UK alone, you actually just must have an Instagram page which markets both you and your business.
What is Instagram?
Instagram is a visual platform that predominantly allows its users to share photos and videos with their followers. In the same way Twitter and Facebook have newsfeeds and profile pages, you’ll see your own posts and posts from the people you follow, within your feed.
You can interact with others by liking, commenting and sharing posts, and you can also tag other users to include them in your posts. Adding your location allows others to see where you are based in relation to them.
What’s The Best Way to use Instagram Marketing?
There’s a whole host of ways you can use Instagram marketing to promote and boost your business. The following are a few basic pointers to get you started:
Consistency is Key!
Consistency is integral to effective Instagram marketing. Aim to have a consistent “look”, design and style to everything you post. Build your business “face” by adopting a consistent tone of voice throughout your writing and bio. This will create an authentic, convincing personality for your brand, that others will get to identify your business by.
Similarly to Twitter, adding hashtags to your posts will make them appear in the search engine of anyone who uses or searches the same tag. For example, writing the hashtag #newbusiness will make your posts (and your whole profile) appear in the search results of anyone searching for the hashtag, even if you aren’t following each other. This is a brilliant way to attract new clients and widen your reach, so get #hashtagging!
Add Links in Your Bio
Many of the people who view your posts are also likely to view your profile and bio too. Make sure you add a link to your website in your profile so people interested in your business can find out more about you and what you have to offer.
Another effective way to market yourself on Instagram is by reposting other people’s content. This allows you to reach further to the followers of the person whose content you’re reposting. This will get you involved in online conversations that can boost your businesses standing and widen your potential customer reach. Just make sure to hashtag #repost so that people don’t think you’re trying to steal their content!